Consumer awareness in stock markets - Free Essay Example

Sample details Pages: 5 Words: 1642 Downloads: 3 Date added: 2017/06/26 Category Finance Essay Type Analytical essay Level High school Did you like this example? Report On Internship Undertaken At Royal Technosoft Pvt ltd Aziz Ahmed Kagzi Dhirubhai Ambani Institute Of Information And Communication Technology, Gandhinagar Supervisor Prof. P.M. Jat On Site Supervisor Mr. Don’t waste time! Our writers will create an original "Consumer awareness in stock markets" essay for you Create order Tejas Shah Royal Technosoft Pvt ltd, 2nd floor, Surbhi Complex, c.g road, Opposite municipal market, Ahmedabad, Gujarat. Abstract This document gives an insight into the project that was given to me as a part of my internship and training period. This document includes maintain and cope up with the growing competition from the various online trading providers, company needs to find potential clients, also the new investors and satisfy their needs. The project also helps in understanding the trend of the scripts of the particular sector (banking sector) in different market condition. All these steps help me to understand how to cope up with different types of people and their diversified need and satisfaction level. INTRODUCTION Stock trading has evolved tremendously. Since the very first Initial Public Offering (IPO) in the 13th century, owning shares of a company has been a very attractive incentive. Most of the recent advancements with the trading have been due to the Internet. The Internet has allowed online trading. In contrast to the past where only those who could afford the expensive stock brokers, anyone who wishes to be active in the stock market can now do so at a very low cost per transaction. Trading can even be done through Computer-Mediated Communication (CMC) use of mobile devices such as hand computers and cellular phones. The stock market has grown so that some argue that it represents a countrys economy. This growth has been enjoyed largely to the credibility and reputation that the stock market has earned. PURPOSE There is growing competition between brokerage firms in post reform India. For investor it is always difficult to decide which brokerage firm to choose. Since this industry is growing having growth rate that attract me for doing in this field that I can gather more and more knowledge about the share market. It was the great experience in that field. Research was carried out to find that which brokerage house, people prefer and to figure out what people want while investing in stock market. This study suggests that people are reluctant while investing in stock and commodity market due to lack of knowledge. Main purpose of investment is returns and liquidity, commodity market is less preferred by investors due to lack of awareness. The major findings of this study are that the people are interested to invest in stock market but they have lack of knowledge. Through this report we were also able to understand, what are our Companyà ¢Ã¢â€š ¬Ã¢â€ž ¢s strong and weak points, on the basis of which we come to know what can be the basis of pitching to a potential client. SCOPE I would like to tell that now a day on line trading is a booming field for investor because they can generate more returns as compared to other fields. I got experience regarding on line trading when I went to market for survey because I met no of person for knowing awareness of on line trading, Dmat account, and comparative analysis between different stock brokers. This project will help for those who do not have the knowledge about the trading and services offered by the different broker company. It will also help for the people who are interested in the trading and in share market. This will also helpful for the company because it is containing the cooperative analysis of the different broker company, it also contains the strong and weak points of company. By that way they can remove their weaknesses and can add more and more costumers in their series because people are facing a lot of problem regarding online trading. Hence this project has multidimensional scope OBJECTIVE To know about the awareness of the consumers towards stock brokers and share market. To study the market share of company in the Share market and identify the areas of competitive advantage over other players. To study about consumer awareness satisfaction, about operational Services procedures of company. To study about the difficulties faced by the clients/trades while trading with company. To identify the lacuna in the present system suggesting the measures improvement in current Trading system. To study about the on line terminal terms and Dmat account of company. DEMATERIALISATION Dematerialization is the process of converting physical shares (share certificates) into an electronic form. Shares once converted into dematerialized form are held in a Demat account. Dematerialization Process An investor having securities in physical form must get them dematerialized, if he intends to sell them. This requires the investor to fill a Demat Request Form (DRF) which is available with every DP and submit the same along with the physical certificates. Every security has an ISIN (International Securities Identification Number). If there is more than one security than the equal number of DRFs has to be filled in. The whole process goes on in the following manner: ii.Rematerialisation The process of getting the securities in an electronic form, converted back into the physical form is known as Rematerialisation. An investor can rematerialize his shares by filling in a Remat Request Form (RRF). The whole process goes on as follows: TOOLS AND TECHNOLOGIES USED 1. Calculate Index Index value = ÃŽÂ £(market cap of securities)/index divisor 2. Investor Terminal (IT) Investor Terminal is equity trading terminal for low volume trader. This is web based terminal and could access from anywhere. This product provides limited features in comparison of Trader Terminal, which is another product provided by 5Paisa. Trader Terminal (TT) Few popular features of trader terminal are: Fast trade execution with instant trade confirmation. Live streaming quotes and price watch on any number of stocks. Intra day charts, updated live, tick-by-tick. Live margin, position, marked to market profit loss report. Set any number of price alerts on any number of scrips. Flexibility to customize screen layout and setting. Facility to customize any number of portfolios watch lists. Facility to cancel all pending orders at one click. Facility to square off all transactions at one click. Top Gainers, Top Losers, Most Active, updated live. Index information; index chart, index stock information live. Market depth, i.e. Best 5 bids and offers, updated live for all stocks. Online access to both accounts and DP to check live updated Order and Trade Book. Facility to place after market orders. Online fund transfer facility from leading Banks including ICICI, HDFC, CITI and UTI banks. Online intra-day technical calls. Historical charts and technical analysis tools. LIMITATIONS The various Limitations are: Lack of awareness of Stock market:- Since the area is not known before it takes lot of time in convincing people to start investing in shares primarily in (Initial Public Offerings)IPOà ¢Ã¢â€š ¬Ã¢â€ž ¢s. Mostly people comfortable with traditional brokers:- As people are doing trading from their respective brokers , they are quite comfortable to trade via phone. Lack of Techno Savy people and poor internet penetration:- Since most of the people are quite experienced. They are not techno. savy and also internet penetration is poor in India. Some respondents are unwilling to talk:- Some respondents either do not have time or willing does not respond as they are quite annoyed with the phone call. Inaccurate Leads : Sometimes leads are provided which had error in it which varies from only 5 digit phone number to wrong phone number. Misleading concepts:- Some people think that Shares are too risky and just another name of gamble but they donà ¢Ã¢â€š ¬Ã¢â€ž ¢t know its not at all that risky for long investors. CONCLUSIONS On the basis of the study it is found that company has better services Provider than the other stockbrokers because of their timely research and Personalized advice on what stocks to buy and sell. Company provides the facility on line trading as well as relationship manager facility for encouragement and protects the interest of the investors. It also provides the information through the internet and mobile alerts that what IPOà ¢Ã¢â€š ¬Ã¢â€ž ¢s are coming in the market and it also provides its research on the future prospect of the IPO. Study also concludes that people are not much aware of commodity market and while ità ¢Ã¢â€š ¬Ã¢â€ž ¢s going to be biggest market in India. The company should also organize seminars and similar activities to enhance the knowledge of prospective and existing customers, so that they feel more comfortable while investing in the stock market. The awareness of equity market is not up to marks among the people for which people is not attracting in t his market. But the future is bright of the equity market in the coming future .If we do more and more activities regarding equity market and mutual funds then we can add more and more customers for company. ACKNOWLEDGMENT It gives me great pleasure to present the project report entitled à ¢Ã¢â€š ¬Ã…“Online trading of sharesà ¢Ã¢â€š ¬Ã‚ . Preservation, inspiration and motivation have always played a key role in the success of any venture. In the present world of competition and success, training is like a bridge between theoretical and practical working; willingly I prepared this particular Project. I would like to thank my onsite mentor Mr. Tejas Shah and Royal Technosoft for constantly guiding, motivating and encouraging me. I also thank my project Guide for giving me their valuable inputs for the project. Last but definitely not the least my gratitude goes to Prof. P M Jat (Project Coordinator, M.Sc.IT-2015) and Prof. Maitrayee Mukerji (Project Coordinator, M.Sc.IT-2015) for their valuable support for traineeà ¢Ã¢â€š ¬Ã¢â€ž ¢s professional. REFERENCES HTTP://WWW.CAPITALINE.COM HTTP://WWW.SHAREKHAN LTD.COM . HTTP://WWW.HDFCSECURITY.COM HTTP://WWW.KARVY.COM WWW.CDSL.COM HTTP://WWW.BSEINDIA.COM HTTP://WWW.INDIAINFOLINE.COM/ WWW.INDIABULLS.COM WWW.SCRIBD.COM

Speech Invention And Organization - 1230 Words

Invention and Organization Debra Burns May 3, 2016 Grantham University Invention and Organization Part I: Topic Search 1. What issue or problem would you like to write about? Should an 18 year olds be allowed to purchase alcohol? 2. Choose a side. What is your view on the issue? What is the opposing view? Some might say that they should not be able to purchase alcohol, but I feel that they should be allowed to do so. For one because of drunk driving. For another because of binge drinking and alcohol poisoning. Lastly because of alcohol being associate with violent behavior. 3. What specific change might fix this issue? The specific changes that can fix this issue is to make them legal to drink at that age for simple reasons to cut down drunk driving as to being blight on our civilization with the average being very high on individuals that die each year due to driving drunk relating to death. 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Cross Road by Bon Jovi free essay sample

Cross Road Bon Jovi’s album, â€Å"Cross Road,† released in 1994, is a fantastic album for anybody who enjoys great rock music. All fourteen songs on the album are great hits, many of which almost everybody would recognize. â€Å"Cross Road† was Bon Jovi’s first greatest hits album. It includes songs from his 1984 album, â€Å"Bon Jovi,† and his 1992 album, â€Å"Keep the Faith,† along with some new singles. The first single that was released from the album, â€Å"Always,† spent six months in the top ten on the Billboard Hot 100. It was Bon Jovi’s highest selling single in the United States. â€Å"Always† was also a worldwide hit, reaching number one in thirteen different countries. Cross Road has sold over 21.5 million copies worldwide, making it one of the best selling albums of all time. â€Å"Cross Road† has achieved many great things throughout the twenty years of its existence. And it deserves all of it. We will write a custom essay sample on Cross Road by Bon Jovi or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page A lot of the time, many songs on an album are overlooked, due to the more popular ones that receive the majority of the credit. â€Å"Livin’ On A Prayer,† â€Å"Wanted Dead Or Alive,† and â€Å" You Give Love A Bad Name† are all amazing songs, and are probably the most popular and well known songs on the album. All of the other songs on this album deserve just as much credit. Jon Bon Jovi took part in writing every single song on the album, and a lot of them he wrote by himself. Because of this, nearly every song has an awesome story behind it. For example, Jon Bon Jovi and Richie Sambora wrote â€Å"Runaway† after Sambora came up to Jon Bon Jovi after one of his concerts(this was before the band, Bon Jovi, was formed) and told him that he should be a guitarist. Jon told him off, but said to come to a rehearsal sometime. Sambora came to a rehearsal and things clicked. Thus, Bon Jovi was born. Bon Jovi has one of the most obvious, burning passions f or music that I have ever heard. Jon Bon Jovi and all the band members pour their hearts and souls out into every single song on â€Å"Cross Road†. I love that every song has a story behind it, and in my opinion, albums like that, are far better than any others. I feel that the artist can really make the album their own when they write the songs themselves. â€Å"Cross Road† exemplifies exactly this. Bon Jovi does a fantastic job on this album and I would recommend it for anybody who enjoys hard rock music.

Three perspectives in the organisational theory

Introduction There are three perspectives that are instrumental in the analysis of organisational theory, viz. the modernist, symbolic interpretive, and the post-modernist perspectives. The focus of this paper is the decision by McDonalds to open a new station at Tecoma Victoria, which has been met by opposition and hostility by the limited populace (2085 residents) of this small village located in the Dandenong Ranges.Advertising We will write a custom essay sample on Three perspectives in the organisational theory specifically for you for only $16.05 $11/page Learn More The primary objection launched by the villagers is the threat to the ranges’ tourism industry and the anticipated pollution that shall result from having such an outlet as the various customers litter the streets and pollute the environment with such waste. On the other hand, McDonalds is pushing for the establishment at Tecoma, most likely because of the hundreds of thousands of tourists that visit the area during peak seasons. Modernist Analysis Environment Modernist theorists construe the environment as an external element of the organisation so that in diagrammatic expression it would resemble the figure below: Figure 1 However, this external entity imposes constraints and restrictions on the performance of the organisation and requires compliance. Nevertheless, in most cases, scholars argue that what happens within an organisation carries more weight compared to what happens outside the same. This assertion might be true to some extent, but external environment to an organisation cannot be overlooked and thus failure to comply usually results in the risk of failure to survive. Additionally, the organisation’s structure is influenced by these external pressures, which are not usually fully understood by the organisation’s leaders albeit forming a significant motivation for the organisation’s policies (Scott 2007).Advertising L ooking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Therefore, the decision by McDonald’s to open an outlet in Tecoma indicates one such reaction to environmental factors. The possible factor in question is the lack of an avid competitor in the region especially in light of the fact that during peak seasons, hundreds of tourists flock the ranges. The three elements of modernist organisational environment include the inter-organisational network, the general environment, and the international or global environment. The inter-organisational network entails employees, suppliers, distributers, customers, and special interest groups. In the case of the Tecoma outlet decision, McDonald’s has already burnt several bridges with the local residents, who would usually form the bulk of employees and consumers. This aspect is hazardous and unwise and some major damage control is necessary for the McDonaldâ₠¬â„¢s quest to materialise (Greenwood et al. 2008). In a bid to ensure better relations, it is necessary for the McDonald’s organisation to readjust its entrance strategy into the Tecoma market. Without the goodwill of the target market segment, it would be almost impossible for McDonald’s to make a successful entry into the region. One of the possible ways it can undertake this venture is by ensuring that it regulates its pollution policy to align it with the standards established by the Tecoma residents. Since one of the primary reasons why the Tecoma residents feel that they should not have a McDonald’s restaurant in the neighbourhood is the littering that usually accompanies the organisation’s outlet locations, one way to resolve these concerns would be for McDonald’s to go green with its packaging at Tecoma (Oltedal et al. 2004). It is imperative that if they resolve the public outrage by assuring the residents of a green packaging policy, the y should ensure that they maintain the green packaging throughout their stay at Tecoma, even and especially during peak seasons when there is high demand. Additionally, McDonald’s has a Ronald McDonald’s charity program that it could use to assuage the irate citizens of Tecoma. Jones (2012) notes that corporate social responsibility programs can assuage the target population and the aforementioned charity program can play this part to the benefit of McDonald’s entry in Tecoma. Part of how it could use this strategy would be identifying the areas that Tecoma has weaknesses at and improving on the same.Advertising We will write a custom essay sample on Three perspectives in the organisational theory specifically for you for only $16.05 $11/page Learn More One such way is by providing the kindergarten, which is located on the opposite of the site that McDonald’s is proposing to have its outlet constructed, with nutritional meals as well as lessons. The parents of the children who attend the kindergarten are understandably concerned that a fast food restaurant is setting up shop opposite their children’s school. This concern is in light of the worrying statistics regarding obesity rates in children, especially viewed against the backdrop of the very sustainable environment at Tecoma as well as the apparently organic lifestyle that the residents there enjoy, which is the primary attraction of tourists to the area. Perhaps one way that McDonald’s could restore public trust would be to suggest to the council a proposal for having the local community establish a nutritional as well as ‘sustainability’ committee, whose primary purpose shall be oversight and coordination with the McDonald’s outlet in the area. This assertion holds because the community is clearly afraid of losing its grasp over the indigenous composition of Tecoma. On the other hand, McDonald’s has some ve ry healthy packages that the members of this healthy community could easily embrace and accept. Adam et al. (2000) note that giving people what they need is the backbone of any successful business venture. What is lacking is an open channel of communication between McDonald’s and the opinion setters in the community. However, it is important to mend the relations between these two entities, as there shall be constant interactions between the two in the process of business operations in the region. Culture The second aspect of modernist perspective that has a bearing on McDonald’s decision to set up an outlet at Tecoma has to do with culture. The Tecoma residents manifest a native spirit that is devoid of the city influence. They are homemakers and families that enjoy the native landscape instead of suburbia, which is also the primary reason why those residing in the city enjoy visits to this peaceful and serene neighbourhood. McDonald’s decision to set up an out let in the neighbourhood is not utterly repulsive if closely analysed especially in light of McDonald’s history. For instance, when McDonald’s set up base in Asia for the first time, it shifted its focus to fishy foods including fish burgers because the oriental people prefer fish to meat (McDonald’s Corporation, 2008). The same is the case with the Tecoma area.Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More It would suit McDonalds nicely if it came up with a strategy that matched the Tecoma kind of lifestyle and one that was a reflection of the spirit of the area. As aforementioned, connecting with and meeting the clients’ tastes and preferences form the backbone of any successful business venture. In short, it would not be beneficial to set up a shop that looks or operates in a manner that is clearly out of place (Hoffman Ventresca 2003), as such a move would make McDonald’s a social pariah and defeat the purpose of the new establishment capturing the tourist market. McDonald’s may argue that the tourists that visit the place would like to get a Mac burger is a place that is so far out of town, and whereas that may be true, it is also true that to create an establishment that is completely out of place is imprudent. Eventually, the tourists’ experience of a life out of suburbia would diminish and since McDonald’s is a pacesetter, many other city est ablishments would soon infiltrate Tecoma in their indigenous city forms and this move would destroy the native area. In a bid to avoid this chain of destruction, McDonald’s could come up with a genius idea of producing a unique product that is both environmentally and nutritionally sustainable while still being different from the local competitors (Hatch Cunliffe 2012). This aspect would mean that competition is based on an equal basis and locals do not feel like they are losing their modest means to a bully and/or a tycoon. Culture also has to do with the local culture versus the organisation’s culture. McDonald’s is originally an American organisation and this aspect means that by default, its system and structure reflect the American culture. Indications of this American culture include: a) individualistic as opposed to collectivist; b) Low power distance; c) equal masculinity versus feminity d) low uncertainty avoidance, and d) short term orientation (Brown , Gudis Moskowitz 2006). In brief, these dimensions reflect various opposites with the Tecoma culture. For instance, judging by the reaction that was depicted by the citizens over a bid to open a new outlet in the area, Tecoma indicates that it has high uncertainty avoidance, which is opposite to the McDonald’s culture of low uncertainty avoidance and clearly is one of the conflicting points (Hatch 2007). Tecoma residents are unwilling to risk having McDonald’s as a competitor in the region. One of the reasons that they cite is that McDonald’s expatriates profits back to the United States and this aspect would remove from the revenue making process enjoyed by the tourism industry. One way that McDonalds could avoid this trap would be perhaps to come up with a way of ensuring corporate social responsibility in the area as aforementioned. The tourism industry is already thriving. However, it could be better with the input of ingenious stratagem by both the locals and McDonald’s. McDonald’s has the luxury of enjoying an international presence, as some of its outlets are being located in places with similar endowments as the Tecoma area. Therefore, it could use this knowledge to build Tecoma, with the aid of the locals and thus gain trust and acceptance amongst the locals. The rest of the cultural dimensions come into play when considering the employees of McDonald’s. As indicated in the rebuttal offered by McDonald’s to the council when it was bidding for the available space, the organisation would come in handy in providing the local residents’ children with employment opportunities. This element is a strong point; however, it requires a cautious approach because the Tecoma society seems traditional to say the least and some matters may yet prove sensitive. One such matter would be that of employment ration of men versus women and another would be the power distance. The Tecoma society depicts a high power distance affiliation, which means that the majority of the residents would be more comfortable with a system with leadership hierarchies and where decision making comes from the top. However, this strategy is not a sustainable plan and McDonald’s could make this point. Additionally, the reduction of power distance might yet be the solution that McDonald’s needs to become integrated into the Tecoma society. To further explain this point, since the Tecoma society is going to need a more indigenous version of McDonald’s before it can fully accept the change, it would be better to coach the new McDonald’s on the ways of Tecoma, which means the company should use local residents to influence the society. In essence, it may turn out that the Tecoma residents feel comfortable simply because their own are working at McDonalds. Symbolic-interpretive Perspective Whereas the modernist perspective is basically explaining the cause of the decision as well as oppositi on of McDonald’s setting up shop in Tecoma, a symbolic interpretive perspective seeks to promote an understanding of both the decision and the implications. In a bid to achieve this goal, it becomes imperative to bring out the epistemological aspect of the decision, which is basically â€Å"what is known† and the go further to explain â€Å"how it is known†. In terms of the environment, Tecoma enjoys a lush rainforest climate with regular rains and moderate temperatures. This aspect means that the nature walk trails are a treasured feature among the residents of Tecoma and that is helpful in understanding the cause of the violent reaction of the locals. It is noteworthy that Tecoma has a resident population of 2085 citizens. Most of these are families and they have their source of income set up in the area in its close knit structure and it is thus understandable that they would feel threatened when a major player like McDonald’s comes knocking on their d oorstep and this aspect explains why they have fought McDonald’s from the beginning. Additionally, as the council responded to the community’s petition to appeal the decision at the Supreme Court indicating that they did not have adequate means to sustain such an appeal, the local governance is not too wealthy in terms of resources. This realisation means that Tecoma is a small town with people who know each other and who share the same values and at least the aversion to city life. It follows that from this kind of orientation, the citizens would have difficulty adjusting to the prospects of city players such as McDonald’s. They would correctly argue that besides during the peak seasons when the tourists visit the area, McDonald’s has no justification to stay on continuously. Moreover, the fact that McDonalds is not a local organisation, meaning that the profits that are made from the sale of fast foods to tourists shall repatriate back to the home count ry, the United States of America, is another thorn in the flesh. Another cause of dissatisfaction and contention, which bears most weight, is the matter of pollution, in other words, sustainability of the environment. McDonald’s throughout Australia and the world are known for their packaging and since they cannot control what the various consumers do with the wrappings of the meal, and thus they cannot guarantee 100 percent no littering. They may state that they shall come up with a garbage collection plan to ensure that they collect any of the waste that is directly sourced from their outlet, or that they shall use paper, which is organic and thus friendly. However, none of these solutions shall remain adequate for the Tecoma residents who have until McDonald’s entry enjoyed a clean and litter free environment. It follows that the possible solution that McDonald’s can offer does not lie in the garbage plan, but in a different sector that may somehow cover the eyes of the Tecoma residents. The question is answered in yet another problem and that is the nutritional hazard that is posed by McDonald’s. McDonald’s is a fast food restaurant and with the term ‘fast food’ these days comes the associated fear of obesity, which now is an epidemic in the United States, thanks to fast foods such as McDonald’s. This aspect may seem like a paltry concern of the residents, but it is probably at the root of their opposition. Opposite the site where McDonalds wants to set up shop is a kindergarten school where most of the residents’ children go to school. In a bid to settle the fears of childhood obesity, McDonald’s would do well to come up with a healthy menu to market to the children as well as nutritional lessons to offer to the schools around, perhaps as part of the corporate social responsibility. In every challenge there lies an opportunity and McDonald’s should perhaps focus on the opportunity and make the best out of it. However, it is also noteworthy that this suggested solution is based on other research that has proved successful in other areas and that herein lays the risk of overgeneralisations, meaning that the researcher could be assuming (wrongly) that the other research is applicable to Tecoma. It is also risky that the suggestions could be mistaken from personal subjective experiences based on the data collected from the media reports of the Tecoma incidents. These are the risks that are attached to the symbolic interpretative perspective and they could be at play in this particular analysis as well. The Postmodernist Perspective The modernist analysis of the McDonald’s decision to open a new outlet in Tecoma is based on two primary core assumptions. First is the notion that the decision was probably made by those in management without any consultation with those in lower ranks such as the various employees who would be posted to Tecoma or with the Teco ma council to avoid the backlash that the McDonald’s organisation is currently suffering from its potential stakeholders. Secondly is the modernist idea that uncertainty is not desirable, as this is the presumption that has caused the opposition by Tecoma residents. In a bid to deconstruct these assumptions in order to provide a critique, which would lead to a better appreciation of the decision by McDonald’s, would require a shift in thinking. For instance, instead of looking at change as an undesirable aspect, the Tecoma residents could choose to look at this notion as a thrill. The same applies to McDonald’s. As proposed in the modernist perspective, perhaps the solution to the opposition lies in the changing of McDonald’s modus operandi, and whereas on the face of it this may seem like a risky idea, it is in fact a genius idea. To further explore the issue, the idea of suiting up McDonald’s as a local Tecoma outlet would for instance include a face lift. Contemporary McDonald’s outlets have an urban look towards them and this aspect is part of the brand identity. It is understandable that the organisation would at first balk at the thought of having their outlet designed in an outlandish manner. However, if the organisation would like to be welcome at Tecoma, part of the price it would have to pay would be to be as the residents. This move would refer to both the physical external design as well as the structural design. As indicated above, Tecoma is a place where people go to escape the hectic life of suburbia. It follows that each year, during peak seasons, hundreds of thousands of tourists flood Tecoma to enjoy the simple livelihoods of the residents in the place, which includes nature walks through Tecoma’s rainforests and other sightseeing activities. McDonald’s is also interested in attracting these tourists to its outlet, which is why it targeted Tecoma in the first place. Consequently, it defe ats the purpose of the context if it were to set up shop in the traditional style of all McDonald’s outlets across the world. Firstly, it would be repulsive to the tourist who just left the suburbs to find an identical McDonald’s outlet at the place where they went to seek refuge from the hustle and bustle of suburbia. This aspect would remove from the feeling and wholesomeness of Tecoma and would eventually lead to the cropping up of other suburb stores. In no time at all, Tecoma would be just another town. However, if McDonald’s were to take a different approach and put on a traditional outfit to help it stay camouflaged in the face of the simplicity of Tecoma, the residents would not be too opposed to having it there. The second modernist aspect of the decision is the lack of consultation with the relevant stakeholders before the formulation of the game plan. With proper consultation and preparation, McDonald’s entry into Tecoma would have been unimped ed by all the civil action that shall now be more costly to control or assuage. The primary stakeholders being the residents of Tecoma, through the council, McDonald’s would have been in a better position if it had allowed the residents to suggest possible entry means into the market. The venue that was selected in front of the kindergarten would perhaps have been different and this aspect would have gone around the concept of nutrition with half as much resources as shall now need to be dispatched to put out the fire. In short, it would have been better to consult with the primary stakeholders before apparently bullying in its way into Tecoma. This assertion holds for although McDonald’s have had its way after VCAT found in its favour, it still has the residents of Tecoma to contend with in the process of its operations. In the end, these people shall have to be appeased in order for McDonald’s stay at Tecoma to be productive or fruitful. It is imprudent in any perspective to begin a business interaction by burning bridges with the locality wherein the business shall be based and it is not too late for McDonald’s to mend fences and make peace with the people of Tecoma. Conclusion This analysis has provided a modernist, symbolic interpretative, and finally a postmodernist perspective into the decision by McDonald’s to open a new outlet in Tecoma. Among the various theories that it has reviewed as relevant were the environmental and the culture theories of organisation under the modernist perspective. The modernist perspective sought to provide an explanation to the decision as well as the implications. The symbolic interpretive perspective sought to bring an understanding that was based on a subjective analysis of the decision and finally, the postmodernist perspective gave a critique of the modernist analysis of the decision, including its solution. Reference List Adam, B, Beck, U Van Loon 2000, The Risk Society and Beyond: Critical Issues for Social Theory, Sage Publications, Thousand Oaks. Brown, E, Gudis, C Moskowitz, M 2006, Cultures of Commerce: Representation and American Business Culture, 1877-1960, Palgrave McMillan, Basingstoke. Greenwood, R, Oliver, C, Suddaby, R Sahlin, K 2008, The SAGE Handbook of Organizational Institutionalism, Sage Publications, London. Hatch, M 2007, Core Concepts of Organisation Theory, Oxford UP, London. Hatch, M Cunliffe, A 2012, Organisation Theory: Modern, Symbolic and Postmodern Perspective, Oxford University Press, New York. Hoffman, A Ventresca, M 2003, ‘Organizations, Policy, and the Natural Environment: Institutional and Strategic Perspectives’, Administrative Science Quarterly, vol. 48 no. 3, pp. 538-541. Jones, G 2012, Organisational Theory, Design, and Change, Prentice Hall, Upper Saddle River. McDonald’s Corporation: Worldwide corporate responsibility report responsible food for sustainable future 2008. Web. Oltedal, S, Bjà ¸rg-El in, M, Klempe, H Rundmo, T 2004, Explaining risk perception: An evaluation of cultural theory, Rotunda Publications, Norway. Scott, R 2007, Institutions and Organisations: Ideas and Interests, Sage Publications, London. This essay on Three perspectives in the organisational theory was written and submitted by user Aydin N. to help you with your own studies. 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