Marketing theory and concepts Essay

Every business wither it’s small or big, aim to meet the needs of their actual and potential customers. In order for them to do this, they need to follow some sort of theory and concept. This assignment will be looking at the marketing theory and marketing concepts which are portrayed in the traditional marketing literature, and how they have limited application in guiding small business marketing practice. Marketing plays a vital role not only in developing, producing, and selling products or services, but also in guiding recruiting labors and raising capital. Although it can be said that successful entrepreneurs undertake marketing in unusual ways. They mainly rely on interactive marketing methods, which is often communicated through word-of-mouth rather than a more traditional marketing mix. Entrepreneurs monitor the marketplace through informal networks rather than formalised market research, and generally adopt more entrepreneurial approaches to marketing activities. However, depending on the business model, a complex and formalised initial market research can be crucial for a successful market entry. There are many marketing theories that are used in traditional marketing literature such as Schumpeter (1934) who said that entrepreneurs proactively ‘created’ opportunity, using ‘innovative combinations’ which often included ‘creative destruction’ of passive or lethargic economic markets. According to Schumpeter the role of an entrepreneur is to innovate, and by doing this, you move the economy from one equilibrium to another. This kind of innovation could come about from one or more introduction of a new product; a new method of production; the development of a new market; the use of new sources of raw material, and the reorganisation of a new industry or its processes. He also distinguished between the entrepreneur and the capitalist. Schumpeter agreed with the fact, that in practice an innovator could also actually be a capitalist. Another well-known theorist next to Schumpeter is Kirzner (1973) who said that entrepreneurs should have a sense of ‘alertness’ to identify the opportunities in the market and exploit them accordingly . He states ‘The  pure entrepreneur, on the other hand, proceeds by his alertness to discover and exploit situations in which he is able to sell for high prices that which he can buy for low prices. Pure entrepreneur profit is the difference between the two sets of prices. The discovery of a profit opportunity means the discovery of something obtainable for nothing at all. No investment at all is required; the free ten-dollar bill is discovered to be already within one is grasps’ (Kirzner, 1973, 48). The marketing concept has changed significantly over time. In today’s business world the customer is at the forefront, not all businesses in the past followed this concept, as they placed other factors first rather than their customers this is shown as follows:Production Oriented was the focus of the actual business and not the customer needs, as where this has now changed and we can see that it is more focused on customer needs. Production Orientation is when the company believe that they have a superior product, based on quality and features. Due to this thinking the company assume the customers will like it to. In today’s market the customers decide as to what product they like. Sales Orientation is the focus where the company makes a product or provides a service, and then sells or offers it to the target market. This causes problems, as consumers may not like what is being offered to them, which is why companies are making sure that they test their services out, to a small group of the target audience. Market Orientation concept has not actually changed over time, it puts the customers first, as the companies try to understand the needs of the customers by using appropriate research methods. These methods are then developed to make sure information from customers, are fed back to the company for them to see what the target audience are interested in . SMEs who may adapt the marketing concept or 4Ps do so fully rather than explicitly (Carson and Gilmore, 2000). Jaworski and Kohli, (1990) also commented on the limitations of the marketing concept (p15). Therefore, the  SME approach is characterized by networking with stakeholder’s awareness to customer needs (Gilmore, Carson and Grant, 2001; &Hill and Wright, 2001). Which is characterized by the size of these firms and their closeness to customers, (Gilmore, Carson, O’Donnell and Cummins, 1999) as well as inexpensive forms of marketing such as word of mouth (Gilmore 1999). It is vital for SMEs to set the 4Ps, target a market and position themselves, but how this is done and planned is an important issue as it helps guiding a small business to success. Differences between traditional market literature and variants produced during the 1960’s were mainly attributable to the addition of concepts popularized during that decade. For example, Cundiff and Still covered an analysis of the 4 P’s of marketing with the concept that marketing is a subsystem of business. (Cundiff, E.W., Still, R.R. 1976)The basic principles of marketing are generally applicable to large and small businesses. Marketing in SMEs has been recognized as a problematic area for researchers for over 20 years (Chaston and Mangles, 2002; Siu and Kirby, 1998). SME marketing in practice is considered to be mainly done though networking (Gilmore 2001) or a combination of transaction, relationship, interaction and network marketing (Brodie 1997). Recently the use of Internet marketing (Chaffey 2000) or e-commerce (Rayport and Jaworski, 2001) has become popular in all types of businesses including SMEs. Marketing in practice in small firms seem to rely mainly on personal contact networks (Hill and Wright, 2001; Gilmore 2001; Brodie 1997) and is often driven by the particular way a manager does business. According to Gilmore (2001) marketing in SMEs is likely to be chaotic, informal, loose, unstructured, spontaneous, and reactive and conform to industry norms. Gilmore (2001) showed that as a result of networking there was a high level of communication between the SME manager and their competitors then what is usually reported in the marketing literature as well as competing firms may be quite supportive of each other. Similarly, networking with customers usually involves building a relationship with one or two key individuals in those companies. If these individuals were to leave then the relationship the company would break (Gilmore 2001). SME owners must recognize that  building relationships are vital to a company’s success and they invest a considerable amount of time and effort in maintaining good relations with regular clients (Gilmore 2001). The foundation and existence of an effective networking is concerned with maximizing marketing opportunities and ensuring the enterprise’s survival and development (Gilmore 2001). Something, which is more important, in today’s world, is having a foot in the business market, which is constantly changing to meet customer needs. The tables have been turned on the fortunes of many long-established firms. It’s believed that a majority of firms that are in trouble, and those that have failed recently, have done so because they have been let down by their own marketing. Traditional marketing is now being turned. The ideas of marketing and branding strategy that passed for conventional wisdom before do not hold true today. A small but growing number of innovative firms have adopted completely new and differentiate approaches in marketing, reflecting a clear and unmistakable change in the global culture. In this era of globalisation and the Internet the consumer is behaving in a radically different way and is no longer vulnerable to the overworked ploys of marketing. The present times call for a new competition one that strays from the prescriptions that traditional marketing theory holds, that sometimes works in a way that it is counter to it and that lays focus on network-building and â€Å"pulling the customer† above all else. Many experienced hands in corporate boardrooms are oblivious to these shifting sands and evolving trends, and are paying the price as a result. In general the basic principles and concepts of marketing are as relevant to SMEs as it is to larger firms, but some theories, tools and techniques of marketing are not as relevant or useful to SMEs. The nature of SME marketing is the concept, which is mainly dominated by the inherent characteristics of the entrepreneur and the SME itself. Although not all small business may take the marketing theories and concepts in to consideration, while carrying out some sort of market research they will have come a across them. They may have limited application in today’s marketing world but they do provide the basis for which a business can start their research on which helps guiding them in to the marketing practice. Therefore marketing theories and Concepts  portrayed in the traditional marketing literature has limited application in guiding small business marketing practice although they give the business a rough base to start their market practice. Competition and Entrepreneurship, The University of Chicago Press, Chicago and LondonCarson, D. and A. Gilmore, (2000), â€Å"Marketing at the Interface: Not ‘What’ But ‘How'†, Journal of Marketing Theory and Practice, Vol. 8Kohli, A. K. and B. J. Jaworski, (1990), â€Å"The Construct, Research Propositions, and Managerial Implications†, Journal of Marketing,(Gilmore, Carson and Grant, 2001; &Hill and Wright, 2001). Gilmore, A., D. Carson and K. Grant (2001), â€Å"SME Marketing in Practice†, MarketingIntelligence and Planning, Vol. 19(Gilmore, Carson, O’Donnell and Cummins, 1999) â€Å"Added value: A QualitativeAssessment of SME Marketing†, Irish Marketing Review(Cundiff, E.W., Still, R.R. 1976), Fundamentals of Modern Marketing, 2nd ed.)Chaston, I and Mangles, T. (2002) â€Å"Small Business Marketing Management.†Siu, W. and Kirby, D.A. (1998) â€Å"Approaches to small firm marketing: A Critique.† European Journal o f Marketing, vol. 32, no. Brodie, R.J., Coviello, N.E., Brookes, R.W. and Little, V. (1997) â€Å"Towards a Paradigm Shiftin Marketing? An Examination of Current Marketing Practices.† Journal of Marketing Management,Chaffey, D., Mayer, R., Johnston, K. and Ellis-Chadwick, F. (2000) â€Å"Internet Marketing.† Prentice Hall, Harlow, EnglandRayport, J. F. and Jaworski, B. J. (2001) â€Å"e-Commerce.† McGraw-Hill, Boston, USA. Hill, J. and Wright, L. T. (2001) â€Å"A Qualitative Research Agenda for Small to Medium-sized Enterprises.† Marketing Intelligence and Planning,http://www.druid.dk/uploads/tx_picturedb/ds1998-9.pdfhttps://www.mises.org/journals/scholar/wood.pdfhttp://knight.fcu.edu.tw/~gunning/subjecti/workpape/kirz_ent.pdfBooksHandbook of Entrepreneurship Research and Interdisciplinary Survey and Introduction By: Zoltan J Acs, David B

Research Proposal Sample on Vodafone Uk Customer Satisfaction

In the business industry, it is important to gather customer to make the product and services sold. Therefore, keeping a customer is difficult in the business when it is in the starting stage. A business will find it harder to find prospective and loyal customer when operating abroad. And because of the economic problem that many countries are facing now, another challenge was revived; how to keep the customer? The Customer Satisfaction The customer satisfaction is a business term that measures how products and services supplied by a company meet or surpass customer expectation. It is seen as a key performance indicator within business. In a competitive marketplace where businesses compete for customers, customer satisfaction is seen as a key differentiator and increasingly has become a key element of business strategy1. Every business’s mission is making the customers as their first priority. In accordance to this, the business must fill or serve the satisfaction of their customers according to what preferences that the market is demanding for. For an instance, if the business is in the food industry and the customers’ wants different variations of soup then, the management must look forward to create sumptuous dishes. Some business use different approach in leading their customers in the satisfactory stage like making special for their valued customer or raffle promo or making a sale for some products, anything that will catch the customers’ attention and at the end bringing the profit and customers’ trusts. The business literally promotes their product with the use of their customer because if one customer felt great to their product or enjoyed the service, he/she will make it on the broadcast among with their friends. The value of customers in the business is very high thus; the business needs to find impressions to keep them coming back to their establishment. In the case of finding such market in the other country, is like finding a needle in a vast gassy meadow. It is hard when the business is new to the eye of the customers. It is hard when the business is not prepared in approaching the customers well. It is hard when the business has many competitors in the area. The need for adjustment is highly acceptable. And because of these issues that surround the business industry, the proper guidance is highly appreciated. The Vodafone case can be a basis in catching the customer’s interest. The Vodafone Vodafone UK has more than 17 million customers and is part of the world’s largest mobile community. Vodafone’s leadership in mobile voice and data communications has continued, thanks largely to its focus on developing its brand and customer experience2. In this big company, reaching the respect of the customers is not new to them. Most especially, the Vodafone is a technology-based business and the impact of acceptance is expectedly high. But even a good business like Vodafone still needs to assess their customers and answer every question of their customer. They also consider many opinions and suggestion coming from their customers so that, the evidence in the growing customer acceptance make their gross reach the highest every year. However, the challenge is still there in every kind of business. Customer’s Challenge Vodafone is constantly looking for new ways to drive interaction and enhance the service that we offer to our customers, while at the same time making the life of our people simpler and more rewarding. However, Vodafone recognized that it was not differentiating the needs of its in-store customers or allocating store employees according to their areas of expertise. This meant waiting times could be lengthy and the level of service provided varied on the store employee’s area of expertise. So, Vodafone introduced a re-branding program aimed at improving the customer journey in store, as well as differentiating Vodafone from its competitors. Based on the macro planning principles of â€Å"Organize me, Engage me†, the key components of the refit included greater automation in-store, the option for self-service through kiosks, and footfall counters to track the volume of customers in-store and optimize the customer flow. Benefits to the Customer †¢ Improve the customer experience – customers now have more time to browse the store and choose how to purchase, so everyone benefits from faster and more efficient service, in a more relaxed atmosphere. This has led to a considerable uplift in customer satisfaction. Increase performance – optimized stores outperform other stores. Average contract volumes have increased with average upgrade volumes also increasing. †¢ Minimize business disruption – systems availability is enhanced, with a substantial reduction in support calls and improvement in first time fixes, increasing sales opportunities †¢ Maximize profit margins – self-serv ice significantly reduces the cost of sale especially amongst core pre-pay customers †¢ Enhance productivity – automation of commodity purchases enables faster transaction times and frees up resources to help other customers. The number of customers leaving stores without seeing an advisor is also declining †¢ Reduce support costs – tailoring services and removing duplicate effort and resources has cut costs, while increasing the overall level of support †¢ Optimize resource deployment – increased management information, such as customer numbers, waiting times and sales conversion figures, is helping to track and measure the customer experience in-store and enable staffing roles to be prepared to reflect store and customer requirements. The Business Case for Measuring Impacts The nature of multinational business is complex, shaped by globalization and rapid socio-economic and political change. Sustainability issues are increasingly contributing to this complexity, not least climate change, resource constraints, endemic poverty and ecosystem degradation. Committing to create a more sustainable and inclusive form of globalization and the following are the key objectives3: †¢ Develop a deeper understanding of how global issues such as poverty, the environment, demographic change and globalization affect individual companies and sectors; †¢ Use the understanding of these issues to search for more inclusive business solutions that help to address the issues at both a local and global scale; †¢ Align core business strategies with the solutions identified; †¢ Incorporate long-term measures into the definition of success, targeting profitability that is sustainable and supported by a responsible record in managing social, environmental and employment matters. The Business in Developing Countries Companies recognize the risks and opportunities their operations face in developing countries and the important role they play in influencing change. They rely on transparent legal systems, access to markets and infrastructure services, social stability, healthy and skilled employees and suppliers, as well as consumers willing and able to purchase their products and services. While these conditions are critical for business growth and success, the benefits resulting from the presence of multinational business and the associated in-flows of capital may not reach all sectors of society. The consequence can be a thriving middle and upper class while the low-income segment gets left behind. This can lead to strained relations between business and the communities associated with their activities, increased scrutiny from civil society organizations and greater levels of political pressure from local and national governments, all of which can increase commercial risks for investors3. Conclusion The importance of customer in one business can affect the operation of a multinational company most especially in the developing countries. The success of a multinational company can make an additional growth in their own economy. Getting the heart of the customers are essential to keep the business moving. Although there are many factors that can affect a business that is new in the face of the foreign country, the main strategy that the study can add is to look for a customer that has a same nationality of the business. For example, the American business is new to Japan, therefore, the business should target their very own race first before entering the Japanese culture and became part of their life.References:1.  Ã‚  Ã‚  Ã‚  Ã‚   Gitman, L; & McDaniel, C., (2005). The Future of Business: The Essentials. Mason, Ohio: South-Western. ISBN 0324320280. 2.  Ã‚  Ã‚  Ã‚  Ã‚   Vodafone Case in Customer Satisfaction (n.d.). [Online] Available at: http://www.fujitsu.com/uk/casestudies/fs _vodafone-customersatisfaction.html [Accessed 14 Aug 2009].3.  Ã‚  Ã‚  Ã‚  Ã‚   Impact: Beyond the Bottom Line (2008). WBCBD. [Online] Available at: http://www.wbcsd.org/web/projects/sl/MIbeyondthebottomline.pdf [Accessed 14 Aug 2009]. Read more: http://ivythesis.typepad.com/term_paper_topics/2009/08/research-proposal-sample-on-vodafone-uk-customer-satisfaction.html#ixzz1Es0Qh2Bk

Political and ideological discourse Essay

America is founded upon some deeply disturbing prejudices, which are dangerously implanted in our youth at a young age. The impact is a sick culture, capable of terrible acts of impulse that are inspired by fear and contempt. This is at the core of The Crucible. In many ways, The Crucible, which recounts the awful details of the Salem Witch Trials, still resonates today. The term Witch Hunt is often invoked in modern social, political and ideological discourse to characterize any malicious or unfounded crusade against an innocent party or parties. The narrative of the 1954 Arthur Miller play helps to keep fresh the understanding of that which we are capable of at our worst, our most misguided and our most ignorant. In addition, it cautions against the type of repression which marked the Salem society, elucidating that such unnaturally draconian standards will inevitably cause revolt. Perhaps among the most shocking elements of the play is that which is revealed to the play’s reader in the introduction regarding the extraordinary young age of the girls. Acknowledging them as being barely out of their puberty, this introduction helps to pave the way for the cruel behavior perpetrated by such young aggressors, producing a useful discussion on the cultural impact bore upon our young by a culture that behaves with such virulent fanaticism. This also helps us in our consideration of the realities surrounding the witch trials, with Miller’s telling pairing with some historical notes of interest. These do help us to appreciate the danger tread by Americans in this context and in those modern parallels thereto. To this extent, the shocking detail noted in the introduction relates to the fact that in the years after the witch trials, when the state of Massachusetts had come to fully acknowledge and provide reparations for what had occurred, it did so with precious little remorse. Though it provided a small financial sum to the compensation of the Proctors—with John Proctor already deceased by execution—â€Å"perversely, damages were paid not only to the victims but also to such people as William Good, who was his wife’s accuser, and Abigail Hobbs, a ‘confessed witch’ who became a hostile witness. ’† (viii) In addition to this grotesque distortion of a reconciliation, the statement provided by the Governor accompanying this statement of apology would argue nonetheless that the accusers could be forgiven for their atrocities due to the fact that the time and place in question was â€Å"infested with a horrible Witchcraft. † (vii) This would seem a most unyielding apology. These observations lead to a number of questions concerning the play as a whole. Particularly, the fact of this unrepentence causes us to wonder whether Miller’s political enemies recognized the parallels suggested between McCarthyism and the Witch Trials. A second question wonders whether this play might have been made had not the era of McCarthyism begun to impact artists, authors and entertainers, even in spite of the fact that it was based on events more than 200 years passed. A final question as we enter further discussion on this subject questions whether or not—without a loaded intention—Miller’s analogy between the Witch Trials and the anti-communist loyalty trials of the 1950s. The story is presented with some dramatic elements which do not blunt but tend instead to make more relatable the impact of certain characters. The most prominent of distinctions from history is the set of dramatic liberties taken with regard to personal relationships, such as the affair between Proctor and Abigail, which would be a device intended to move forward themes of personal vindictiveness. Additional distinctions are the characterizations which in many contexts, Miller acknowledges, were intended as ‘composite’ sketches of groups of individuals identified by historical record. His characters were fictionalized for the purpose of economy. An additional detail of importance is that many of the character ages were altered in order to create dramatic tensions and possibilities central to the narrative action but distinct from historical accuracy. Ultimately, none of these distinction detract from the imposition of Miller’s message, which is that the danger present in this age would emerge once again in the era of McCarthyism, and perhaps we might argue, again today in the age of terrorism. Namely, we can see that fear of an unseen villain has bred a blind and irrational wave of paranoia and its attendant behaviors, establishing a society deeply vulnerable to exploitation and mob mentality. 2. Ultimately, it is impossible for this reason of mob mentality to place the blame for the horrific series of events upon any one individual. Though some appear as more insidious than others, and where others still will tend to even demonstrate remorse in eventuality, all individuals in the society may be said to play a hand in the disgrace for which Miller’s play accounts. Indeed, as much as the aggressive pursuit shown by some, it would be the spineless docility of others which would allow so many to lose there lives. Indeed, we may be immediately struck by how fast speculation is turned around in the sequence described by Act I. Here, the manipulative young girls escape culpability for deviant behavior by exploiting the primitive instincts of the townsfolk. Miller’s work seems largely fixated upon the easy and willing susceptibility of the Salem townsfolk to such a ploy. The story utilized fast sequence of narrative action in order to demonstrate the stunning quickness with which the Church moves to respond to allegations, eschewing sensible law enforcement or due process to instead begin a series of completely unfounded arrests. Indeed, the arrival of Hale, the specialist on witchcraft, brings with it a gloomy sense of foreboding that seems to target this man with the onus of blame for that which is to occur. With the sentence of death being the outcome to such proceedings as those brought forth, the reader is moved by the remarkably errant posing of Church authority. The courtroom drama which is used in the Third Act of the play is compelling if a little overstated. Here, the genuine hysteria has set in and the outrageous turnabout between first Mary and John toward Abigail and ultimately, Mary and Abigail toward John demonstrates the greatest problem of the play. It is clear that everybody is on trial, which we may denote is likewise how Miller views it. To his perspective, the town is indeed on trial for its behavior. The carnage and extremity of the outcome is perhaps less surprising therefore than something such as the reversal of Hale in the finally act. Initially, the reader views him as a sinister figure but it is clear by this juncture that the forces governing Salem had leapt far beyond his intent or control. The finality of the play here is unforgiving, as the accused are hanged with no redemption. The theme of intolerance as a crime of which the whole town is guilty is presented largely in the descriptions by Miller, who portrayed the Puritans as living in what â€Å"was a barbaric frontier inhabited by a sect of fanatics who, nevertheless, were shipping out products of slowly increasing quantity and value. † (4) Miller would describe them as a people who ‘forbade anything resembling a theater or ‘vain enjoyment. ’ We might therefore argue that the theme of intolerance is best exemplified by the impact which it has on the cruel and hateful children, made so by the puritan society. A contrary indication, given by the kindly Rebecca, notes that â€Å"a child’s spirit is like a child, you can never catch it by running after; you must stand still, and, for love, it will soon itself come back. † (24) Here, we are given an intuition otherwise absent from Salem, and much to the destruction of its people as it drives the neglected children to become ripe with meanness. Indeed, all are guilty, right down to the children who laughed while others died. Works Cited: Miller, A. (1964) The Crucible: A Play in Four Acts. Penguin Books.

Detail the severity of unemployment in the United States, the Research Paper

Detail the severity of unemployment in the United States, the Administration's response, and one major economic objection to the - Research Paper Example The unemployment statistics have never been as poor as they are today, at least not in decades. In fact, there is a possibility that is far worse than we have been led to believe. The United States unemployment issues is a huge topic be tossed back and forth, by both candidates, in the presidential election. In order to understand the overall unemployment issue it is necessary to grasp what does â€Å"unemployment† actually mean to the government? What do the statistics truly reveal about the current unemployment crisis and what has the current administration done to improve or prevent it? Generally speaking one would define â€Å"unemployment† as anyone who is not employed. It seems rather self explanatory, and yet the government has a different way of perceiving the concept, as well as, a number of categorizations that make up the statistics. In the eyes of the government an unemployed person is someone who is able to work and has been seeking work within the given mo nth. All of these individuals, 16 years of age and older, will fall into this category and therefore become part the current statistical assessment. It is upon these people that we receive the current, official unemployment rate. That rate, as of August 2012, is stated to be 8.1 percent.("Labor force statistics," 2012) The problem with this percentage is the restrictions on whom they are judging their assessments. They do not include the long-time unemployed who, due the nature of the job market, have given up the search for the, nearly, impossible. They do not include, previously, stay at home mothers or fathers that have, due to the economic crisis, found it necessary to find work but are unable to do so. For this reason, there are many Americans whose unemployment is not being immediately reflected in the above percentage. The government, also, has specific groupings to justify the different categories within unemployment. Natural unemployment reflects literally, the natural acce ptance and level of unemployment which is typical. Frictional unemployment allows for those employees that become unemployed intentionally, transitionally, but have yet to find new employment. Structural unemployment is when the skills of job seekers are not the skills employers are needing. Cyclical unemployment, is not considered a direct part of natural unemployment, it occurs with the success and failures within the business industry. Seasonal employees and â€Å"classically† unemployed are, also, included is separate categories. The Bureau of Labor Statistics assures that all people, in all forms of unemployment are ultimately assessed, but are statistically not included in the official unemployment rate. The unfortunate problem with this system is that it is not providing the overall data all together; if it did then the United States at this moment is closer to 25 percent, â€Å"†¦the same as during the Great Depression.†( Amadeo, 2012) According to the Bur eau of Labor Statistics unemployment was at the lowest it had been in many year in 2007, and the a sudden rise, followed by a continual rise over the last four years, until a sudden, subtle drop in the present year; as seen in the chart below-right.(â€Å"Labor force statistics,† 2012) In comparison to other countries it has been It is shocking. In 2002 the United States has the lowest unemployment rate worldwide. By 2010 we were the highest, as seen in the chart above-right, higher than the United Kingdom, Japan and Italy.(Ydstie, 2012) There

Why does the financial industry need to be regulated Research Paper

Why does the financial industry need to be regulated - Research Paper Example A sound financial industry primarily involves deep, efficient markets, solvent, operational financial intermediaries and a legal framework that clearly defines the rights and obligations of all participants. Financial markets are the core of any financial system architecture, holding a central position as they are a real catalyst for the overall economic activity. Depending on country-specific factors, culture and historical traditions, but also on the globalization of markets, national financial systems have both special features and common elements. Academic literature provides a classification of financial systems as follows: Bank-dominated financial systems (the German-Japanese model); Capital-market dominated financial systems (the Anglo-American model). If analyzing the characteristics of the financial systems over the past 30 years, we note the shift from the traditional bank-based orientation towards capital markets. Crucial elements of this change are monetary and financial integration processes and financial innovation. As part of financial industry, the US financial companies enhance money flows by offering various services in different areas: accounting, bank and credit unions, consultancy, insurance agencies, investment banking, professional services, security brokers, venture capital. With combined annual revenue of almost $65 billion, the US accounting and fiscal industry sums more than 90,000 companies (Richardson). The leading players providing accounting services include Price Water House Coopers, Deloitte Touche Tohmatsu, Ernst & Young, KPMG and H&R Block. The same recent statistical data reveal the structure of the US banking system shaped by 8,000 commercial banks, 1,400 savings banks and 10,000 credit unions with combined annual revenue of $600 billion. Bank of America, JPMorgan Chase, Citibank, and Wachovia are the most powerful commercial banks. The US banking market is highly concentrated, 50 largest institutions spreading more than 60% of the financial industry. The credit union environment displays a fragmented anatomy with 6% of industry revenue, much lower than commercial banks percentage (80%) and closer to savings banks, with a share of 14%. Financial planning and consultancy services shape an industry with annual revenue of $15 billion split between 10,000 US firms. Morningstar, Value Line and units of financial services companies are in the top. In the field of insurance services, the 130,000 US units generate annual revenue of $85 billion, having as market leaders March & McLennan, Arthur J. Gallagher and Aon. Investment banking is served by 2000 companies with annual revenue of almost $110 billion, with the largest 50 firms holding 90% of the sector. Morgan Stanley and Goldman Sachs are the key competitors. The securities brokerage industry includes less than 4000 bodies, while the major players in investment companies are Merrill Lynch, Charles Schwab, AG Edwards, and brokerage companies like Citigroup and Fidelity. Venture capital industry generates annual revenue of about $26 billion and has more than $250 billion under management. The most important companies include New Enterprise Associates, Kleiner Perkins Caufield and Byers, and Technology Crossover Ventures. Why does the financial industry need to be regulated? The empirical literature (Goodhart et al.) and practical experience point out three main reasons that justify government intervention in the financial industry: 1). Information asymmetry: unlike financial institutions, customers are much less informed, so that financial supervision aims to balance the situation; 2). Externalities: the collapse of an

Pros of Gay Marriage Essay Example | Topics and Well Written Essays - 500 words

Pros of Gay Marriage - Essay Example Being gay should not be a basis of discrimination, stigmatization or even denial of human rights of a person. Character of a person determines who he or she is and not his or her sexual orientation. Different arguments have been put forth by opponents of gay or same sex marriages in different parts of the world. Religion is the most used argument by opponents of gay marriages. According to beliefs ascribed by different religions, gay marriage amounts to immorality and sin to the deity. In this light, homosexuality is sin and morally wrong hence requires to be illegalized (Chauncey). Another argument put forward by opponents of gay marriages is that, marriage is supposed to lead to procreation so as to ensure continuity of life and family, however if same sex marriages were to be legalized, this would lead to a decrease in the number of children being born in the world. Traditionally, marriage has been defined as the union between a man and a woman. Inclusion or legalization of gay ma rriages would require a re-definition of marriage to include same sex marriages. The same would also be expected or included in the school curriculum forcing teachers to teach homosexuality in schools. This may lead to confusion concerning gender identity especially in young people (Sprigg). However, when viewed from other perspectives, gay marriage appears to be a natural part of human evolution.

Talking Back Essay Example | Topics and Well Written Essays - 500 words

Talking Back - Essay Example She describes how she was brought up in the Southern, which was dominated by male dominance. In her own words, Hooks narrates that she grew up in a father-dominated household. In addition, she attended a segregated high school. Nevertheless, she struggles to find herself. She narrates of her experiences while striding in California and Wisconsin in predominately-white universities. Whale there, she had to contend with a series of racism and sexism incidences. She however learnt to deal with such ordeals. The racism and sexism that characterized her schooling did not deter her from attaining her dream. She grew up to become a prominent writer. Deep in the book, Hooks dedicates some of the essay towards the general discussion of the plight of women in the United States, particularly black women. She narrates how the women’s movement and its role in the society. Hooks also talks about white supremacy and its impact on feminism. In addition, she narrates how black homophobia had dominated the United States and how it perpetrated racism. She also mentions number of racist feminists. Other general topics explored in the book include the politics at Yale as well as the significance of teaching women’s literature in schools. She also describes a series of intimate violence. The book is more of an autograph. She provides a detailed description of some of the experiences she went through in her own life. Hooks manages to blend her own personal experiences with the occurrences in the society at the time. Through this book, she focuses on the interconnectivity that exists with race, class and gender and their ability to enhance and perpetrate oppression and domination. Hooks provides a comprehensive definition and description of oppression and domination. She also suggests ways through which we can end or avert these vices. One quote that caught my attention is that in which Hooks states that â€Å"It is necessary for us to remember that as we

Argument same sex marriage Essay Example | Topics and Well Written Essays - 1000 words

Argument same sex marriage - Essay Example In this essay argument will be presented as to why same sex marriages should be allowed legally and socially. Religious arguments against Same Sex Marriages Religion is one of the first arguments of a person arguing against same sex marriages. Homosexuality is not sanctioned by religion simply because it is considered against God and nature. The way people define the term nature is the not correct. What is nature? Many years ago using medicines was considered unnatural. Tribes considered marriages outside the clan as unnatural. Surgeries were unnatural at first. Science was also termed as unnatural†¦ The point people miss here is the fact that any change is the society is not tolerated or accepted by its members. It is very difficult for the society to break away from the old practices. Basically as a whole we human beings want to preserve the status quo at all times. We cannot digest changes in the society very easily and this is why we are very quick to point anything ‘u nnatural’ simply because we think that it is not justified to break away from the social norms of the society. The issue here is that social norms are ever changing and they are evolving so how is it possible not to accept the change in these norms. Eventually all things we considered ‘unnatural’ like science, medicines, surgeries etc became a part of our life. So until this point we have established how society is quick to label things as unnatural simply because they are not in line with the social reality of the people. The idea that some things are ‘natural’ and others are ‘unnatural’ springs from our religious beliefs. Religion has a very influential role to play in our lives. Even if we are religious or not the effect of religion on our lives cannot be denied. The same religion feeds us with beliefs that some things are unnatural. Christianity for example considers homosexuality morally repulsive simply because it is against the wa y of the God. The church accepts that immoral acts can be committed in heterosexuality as well but at the same time dismisses homosexuality on religious grounds (Matthews, T. 1997). Any argument against homosexuality cannot be more superficial than this one. There are no rational justifications given against homosexuality but still people argue that it is immoral to be homosexuals on religious grounds. People may not believe in religion but still they forward religious argument because they have been made to think that change in the society which will result from same sex marriages would be disastrous. They are against same sex marriages for no rational reasons. They just have attitudes and beliefs for which they have no rational ground. We can easily reject this claim of the society that homosexuality and same sex marriages is unnatural and all arguments given on religious grounds can also be rejected because they hold no rational argument in it. Family System and Same Sex Marriage s Another argument against same sex marriages is that such practices will destroy the family system of the society. People argue that men and women are both important for the nourishment and upbringing of a child and absence of even one can destroy the life of a child. Especially two men are not considered good parents for their children (Gend, D. 2010). Because same sex partners cannot rear children in a good way same sex marriages should be banned according to these people. Here we can apply the utilitarian principle

COMMENTING ON AN EVENT Essay Example | Topics and Well Written Essays - 1750 words

COMMENTING ON AN EVENT - Essay Example For example, when the San Francisco Healthy Food Incentive Ordinance banned free toys to the customers on the purchase of Happy Meals, McDonald’s started to offer the toys with Happy Meals for an extra 10 cents only so that it adheres to the new law without having its sales impacted much by it. Summaries of Articles In the article â€Å"The Ban Too Far† published in The New York Times on 31 May 2012, the author has generally appreciated Bloomberg’s role in improving the health of the residents of the New York City, but does not approve of his recent attempt to ban the drinks sized over 16 ounces. The author has cited examples of several ways in which Bloomberg has helped the community e.g. the ban on smoking and trans fat in a lot of institutions, but as the name of the article suggests, the author considers the ban an unnecessarily strong action. The author believes that instead of placing such bans on the sizes of drinks or eatables, the administration should d irect its attention towards educating the community and providing them with healthier alternatives without restricting their access to the high-calorie food. According to the author, making tough campaigns and launching exercise programs are also recommendable, but banning something irritates the people.  In the article â€Å"Evolution’s Sweet Tooth† published in The New York Times on 5 June 2012, the author Daniel E. Lieberman says that the libertarian objections to Bloomberg’s ban on the sale of drinks sized above 16 ounces the most noticeable amongst others, that speculates that this ban will be succeeded by bans on the quantities of other kinds of junk foods. Declaring obesity as a biological problem, Lieberman thinks that Bloomberg’s decision is reasonable since such a coercive action is the need of the hour. Lieberman has drawn evidence in his support for Bloomberg from the way human eating habits have been modified by various external factors like advancement of technology. Scarcity of food sustained over millions of years in the past maintained a balance between the cravings for sugar and the human digestive systems. It is beyond the control of many to limit the intake of sugar since the craving for this once-limited-resource is simple tremendous in the present age when it is in abundance. Lieberman puts forth three basic options to deal with this issue. The first option is the discovery of cures for the diseases caused by obesity for which people might have to wait too long while being affected by the diseases. The second and the more popular option is the enhancement of public education about food and healthy eating habits, but this has not proven very effective so far. The third option requires restoration of diets to the natural state with the help of regulations as the times have changed and so has the human lifestyle. Imposing ban on large portions of drinks is just as sensible as banning cigarettes in schools or limi ting the access of children to alcohol. Bans are the ultimate solution as schools have proven ineffective in delivering physical education in the past. Along with imposing such bans, the food industry should honestly

Acheivements of Women in the US Army Essay Example | Topics and Well Written Essays - 1250 words

Acheivements of Women in the US Army - Essay Example When the government of the United States declared war on Germany during World War I in 1917, more than nine million men took up military jobs, and by the end of the war more than two million had been deployed outside the country. With such deployments, the impact of the country’s resolution to get into war was quickly felt by women, who then stepped in to fill the openings left in offices, factories and shops. With a steady increase in their numbers in the industries, women eventually made up over 20 percent of the workers during the war period in manufacturing of airplanes, electrical machinery and food. In the same period, they dominated jobs that were formerly the preserve of men (Earley 12). In that respect, this paper will describe the achievements of women in the United States Army from World War I to present. In 1916, the Women’s Naval Service organized the National Service School to offer training to women for national duty (Earley 21). The Army, Marine Corps an d Navy worked together to train women in their thousands for roles in times of national disaster and war. They learnt skills in food conservation, military drills and aerobics, telephone operations, signaling and manufacture of bandages and surgical dressings. The Army Signal Corps had more than 200 female telephone operators, christened the â€Å"Hello Girls†, who were deployed for overseas duty. ... They often found themselves in the warfront and lived in makeshift tents or bunkers that offered little or no comfort. They went through the horror of continuous artillery bombardment and mustard gas while caring for both civilians and soldiers. At the end of the war and after lengthy deliberations, Congress, in 1979, granted the operators of the Signal Corps military status (Earley 37). In World War II, more than 150,000 American female soldiers were serving in the Women’s Army Corps (WAC). Apart from nurses and other noncombat female workers, the WAC members were the first women to serve within the United States Army ranks, even though both the public and army initially did not accept the concept of uniformed women (Weatherford 42). To the women’s achievement, military and political leaders realized the potential of the women to provide the desperately needed additional resources in the military sector. Given the opportunity, the women seized it and by the time the wa r ended, their contributions were acknowledged. Congresswoman Edith Rogers introduced a bill in 1941 to institute an army women’s corps that was distinct from the Army Nurse Corps. It was intended to extend to women serving in the war similar disability benefits, pensions and legal protection as the male soldiers. With the army’s reluctance to directly have women in its ranks, they settled on a compromise bill and established the Women’s Army Auxiliary Corps (WAAC) to work alongside the army. Their only mandate was to provide the national defense with special skills and training of the nation’s women (Weatherford 46). No female officer could command men. WAAC’s Director was allocated the rank of

Crunch Assignment Example | Topics and Well Written Essays - 750 words

Crunch - Assignment Example Crunch’s demographic market was that of young adults. Their core demographic market rested in American sub-urbans. These were people who would be in their twenty somethings. Thus the demographic market of Crunch is young and peppy. Crunch stood out as a brand for its innovative offerings. They always tried to project a big image of their company. The Crunch logo symbolized fitness apparel manufacturers and they had that logo licensed. A point came during its tenure, when aerobics was no longer central to the company’s programs. Crunch continued to gain popularity and attention by coming up with group exercise concepts that were not available. Levine’s motivation and strengths: Levine drew his motivation from the positive results that he was getting for the work that he was doing. His investments into new and innovative products were being welcomed in the market. His biggest strength was his urge to take risk and try new things. This had helped him project an ecle ctic image of his company as it helped ensure that the company was always on the road to development and innovation, the key traits needed for a successful stint in entrepreneurship. What are their main operational concerns? How have they financed their growth? Crunch as a brand was larger than life. They had gone for above the line promotion and had ensured that no stones were left turned in promoting it properly. They had a TV show running in its name and they had people licensing the product and selling as if it would not be available. However there was no corporate organization and everything rested at the club level. Crunch’s staff was at the club level only and most of its employees stayed in Manhattan club. There was heavy dependence on external accounting firms, PR agencies, consultants and advertising agencies. However now that crunch was considering to expand foray into bigger ventures, Levine was considering preparing a systematic mode of corporate organization. Is the Sports Life acquisition a good fit for Crunch? Yes, it’s a good fit for Crunch because it is in sync with the overall branding of Crunch. It will not just add another big name to their pool but will also be monumental in promoting the image of Crunch as a brand. It will attract more customers and is also likely to take Crunch to newer and bigger heights. SportsLife will mean Crunch will have a whole new market base added to his customer base. Those gyms are Olympic sizes, they are huge and widely revered by the people of Atlanta. There were membership installment plans that were being offered to the customers of Sports Life. While acquiring SportsLife would mean drifting away a bit from the Crunch’s typical business model what could be done could be to acquire it and then customize it according to Crunch’s branding itself and the needs and perception of people of Atlanta. Q. How should Crunch prioritize their growth opportunities? I believe that Crunch shou ld go for a carefully thought out growth expansion program. They should go for an online portal, first. It is important for faster and acquiring access of their customers to them. It will also give them a access and make them able to capitalize on the market on web. Secondly, it should opt for acquiring Sports Life and once it has big large enough at home then it should look out for international expansion and spreading into

Girl Postitive Essay Example for Free

Girl Postitive Essay The movie â€Å"Girl Positive† is about, Rachel, a teenage girl Rachel in high school that has come in contact with the disease HIV. The movie shows how people in her high school view the disease. They also stereotype it, saying only gay people can get. They are quickly proven wrong though. A recent report put up on the school website shows that the star athlete that graduated before them was doing heroin. He had just died in a car accident and they found it in his system and in his car. Everybody was completely shocked. After the report came out Rachel received a message that told her that this star athlete, Jason, had HIV. They were concerned about her well-being and asked if she also had the disease because she had lost her virginity to him at a party. Rachel became close with a new teacher at the school who conveniently worked at an AIDS clinic too. She asked to do some community service down there for extra credit. While Rachel was there she snuck a HIV test and took it. Later on, the results came back positive and the teacher was trying to help her out but Rachel didn’t want to listen. She was scared and didn’t want anyone to know. Rachel tried telling her boyfriend, but he didn’t understand. The rumors started in her school about her having it and her life felt like it was falling apart. But then Mark, Jason’s brother, came to Rachel with a video admitting that Jason was HIV positive. They decided the school needed to know. When they all found out, almost the entire senior class went to this AIDS clinic and were getting tested. Rachel and her mom stood by each other’s side and got blood test done to know for sure. The movie ended with the doctor saying she was positive; which I think was a really disappointing ending. I thought this movie was really good. It shows that people really do not know about this awful disease. They think it will kill them instantly, but really won’t if they take the right meds. I also think it’s very insightful. Although a lot of the scenes in the school were off because personally that wasn’t like my school at all. I think this is a really good movie to shows because it gives a lot of facts on HIV that I didn’t know and I’m sure many other teenagers don’t know either.

Non Steroidal Anti Inflammatory Drugs (NSAID): Effects

Non Steroidal Anti Inflammatory Drugs (NSAID): Effects Non steroidal anti inflammatory drugs or NSAIDs are inhibitors of prostaglandin, they have several key therapeutic effects, anti-inflammatory, antipyretic (reduces fevers) and analgesic. NSAIDs prevent the synthesis of prostaglandins; theses are made from the enzyme cyclo-oxygenase (COX) which supports inflammation, pain and fever, there are two cyclo-oxgenase COX-1 and COX-2. NSAIDs block the enzyme COX thus reducing the amount of prostaglandins and therefore reducing inflammation, pain and fevers. The main mechanism of action of NSAIDs is the inhibition of enzyme cyclo-oxygenase (COX). COX converts the fatty acid arachidonic acid into endoperoxide, prostaglandins and thromoxanes. The prostanoids have many physiological functions such as protecting the gastrointestinal tract, renal, homeostasis responses, platelet aggregation, contraction of uterine smooth muscle etc. There are two isoforms of COX, COX-1 and COX-2. COX-1 produces prostaglandin that support platelets and protect the stomach therefore has the most adverse side effects. COX-2 is inducible and found is inflammatory conditions and some types of carcinoma. Some drugs only inhibit COX-2 which reduces adverse effects that are associated with COX-1, such as the irritation of the stomach lining. Prostaglandins have numerous tasks to play as mediators of inflammation. They enhance the action of histamine and other natural compounds causing vasodilatation and increasing vascular permeability to fluids. These two factors re sult in the symptoms of inflammation. As well prostaglandins they relay pain messages to the brain. This journal article supports my essay on NSAIDs  [i]  Salicylic acid and salicylates, obtained from natural sources, have long been used as medicaments. Salicylic acid was chemically synthesized in 1860 and was used as an antiseptic, an antipyretic, and an antirheumatic. Twenty-five years ago, it was proposed that the mechanism of action of NSAIDs was through their inhibition of prostaglandin biosynthesis. Since then, there has been general acceptance of the concept that these drugs work by inhibition of the enzyme cyclo-oxygenase (COX), which we now know to have at least two distinct isoforms: the constitutive isoform, COX-1, and the inducible isoform, COX-2. COX-1 has clear physiologic functions. Its activation leads, for instance, to the production of prostacyclin, which when released by the endothelium is antithrombogenic and when released by the gastric mucosa is cytoprotective. COX-2, discovered 6 years ago, is induced by inflammatory stimuli and cytokines in migratory and other cells. It is therefore attractive to suggest that the anti-inflammatory actions of NSAIDs are due to inhibition of COX-2, whereas the unwanted side-effects, such as irritation of the stomach lining, are due to inhibition of COX-1. Drugs that have the highest COX-2 activity and a more favourable COX-2: COX-1 activity ratio will have a potent anti-inflammatory activity with fewer side-effects than drugs with a less favourable COX-2: COX-1 activity ratio. The identification of selective inhibitors of COX-2 will therefore lead to advances in therapy. NSAIDs are highly lipophilic substances, adsorption occurs through the gastrointestinal tract, as NSAIDs are weak acids they are less ionised in the gastric juices and therefore are absorbed by the mechanism of ionic or diffusion tapping. Most NSAIDs are given as oral tablets or capsules; others are given by injection to avoid gastric irritation. The main use of anti-inflammatory drugs is in the treatment of pain resulting from rheumatoid arthritis and osteoarthritis. Rheumatoid arthritis is an inflammatory condition of connective tissue especially within the joint capsule; it may be described as an autoimmune disease, whereby the bodys own immune system starts to destroy the synovial membrane. This may lead a complete destruction of the joint. Osteoarthritis is due to a mechanical damage to the joint which leads to degeneration of the articular cartilage the hip joint is commonly affected. Prostaglandins are found in the hypothalamus are involved in raising the temperature of the body during infection, therefore NSAIDs are useful in inhibiting prostaglandins and reducing body temperature, this is called antipyretic . Most prostaglandin inhibitors are acidic drugs that can directly irritate the gastric mucosa. Prostaglandins in the stomach lead to a decrease in gastric secretions; therefore, inhibiting the synthesis of prosta glandins leads to an increase in sections which may lead to ulcers. Aspirin is an irreversible inhibitor of COX-1 but has adverse side an effect, most side effects of NSAIDs is related to their action on the gastrointestinal tract. In the stomach prostaglandins are normally involved in the protection of the gastric mucosa (lining of the stomach) against the corrosive actions of the gastric acid; prevention of prostaglandin synthesis by NSAIDs therefore remove this protection and make the stomach open to irritation and ulceration. NSAIDs themselves are irritant chemicals which have a direct effect on the gastric mucosa. Other Problems of NSAIDs such as aspirin have an effect the kidneys, because the role of prostaglandins in the maintenance of blood flow to the kidneys, NSAIDs often cause kidney damage and disorders of salt and fluid balance. This article shows the adverse effects and mechanism of NSAIDs on the gastrointestinal tract. Mechanisms of gastrointestinal (GI) injury NSAIDs injure the gut by causing topical injury to the mucosa and systemic effects associated with  mucosal prostaglandin depletion derived from COX-1. The systemic effects of NSAIDs appear to have  the predominant role. Because of that the use of enteric-coated aspirin preparations and parenteral or rectal administration of NSAIDs in order to prevent topical mucosal injury has failed to prevent the development of ulcers. Topical injury The acidic properties of most NSAIDs (included ASA) initiate mucosal damage. These weak acids remain in their non ionised lipophilic form in the highly acidic gastric environment. These conditions favour migration into surface epithelial cell, where NSAIDs are dissociated into the ionised form that traps hydrogen ions, inducing mucosal injury. Systemic effects NSAIDs inhibit cyclooxygenase (COX), a key in the biosynthesis of prostaglandins. There are two isoforms, COX 1 and COX 2. Traditional NSAIDs (tNSAIDs) and ASA inhibit both isoforms. Selective NSAIDs (COXIBs) spare COX 1 and primarily inhibit COX 2. COX 1 isoform is expressed in most tissues, producing prostaglandins that play an important protective role in the gut by stimulating the synthesis and secretion of mucus and bicarbonate, increasing mucosal blood flow and promoting epithelial proliferation. When NSAIDs inhibit this enzyme create a gastric environment that is more susceptible to topical attack by endogenous and exogenous factors. Besides, the inhibition of the COX 1 blocks platelet production of thromboxane, which increases bleeding when an active GI bleeding site is present .On the other hand, COX2 isoform is induced inmost tissues in response to inflammatory stimuli. Prostaglandins derived from COX-2 can be generated at the ulcer margin and appear to play an important ro le in ulcer healing through triggering the cell proliferation, promotion of angiogenesis and restoration of mucosal integrity .This isoform is the primary target for anti-inflammatory drugs. Therefore selective COX-2 NSAIDs while having little to no effect on COX-1 should result in effective pain relief with reduced adverse GI effects. This COX2 hypothesis has been challenged by data from animal studies. Wallace et al reported that inhibition of both COX-1 and COX-2 is required for NSAID-induced gastric injury in the rat. Aspirin (acetylsalicylic acid) was first isolated in 1829 by Leroux from willow bark. It can cause irreversible inactivation of cyclo-oxygenase, acting on both COX-1 and COX-2. Aspirin has many pharmacologic effects for example it has antipyretic action it reduces fevers and is rapidly effective in febrile patients, yet has little effect on normal body temperature. It has many effects on the body; prostaglandin PGE2 is produced in the brain and causes the temperature regulatory centre in the hypothalamus to raise the body temperature, Aspirin inhibits PGE2 production so body temperature falls. Aspirin also has anti-inflammatory action, during inflammation, prostaglandin and other arachidonic acid are produced and contribute to the pain, swelling and tissue damage, and aspirin inhibits the production of arachidonic acid thus reducing inflammation. It is a very good anti-inflammatory effects it helps in condition for example the treatment of musculoskeletal disorders, such as rheumatoid arthritis, osteoarthritis and ankylosing spondylitis. The ability of aspirin to control pain occurs both through a peripheral and central action when aspirin inhibits the synthesis of prostaglandins in inflamed tissue, and it prevents the prostaglandin from sensitising the nociceptors, by inhibiting prostaglandin synthesis in the brain. Aspirin is also thought to also modify transmissions in the pain conducting pathways. Aspirin has other analgesic effects which is usually effective for low- to moderate-intensity pain. Integument pain is relieved better than the pain from hollow visceral areas. Relief of pain occurs through both peripheral and central mechanisms. In the peripherally, it inhibits the synthesis of PGs in inflamed tissues, thus preventing the sensitisation of pain receptors to both mechanical and chemical stimuli. Also in the centrally, the analgesic site exists in close proximity to the antipyretic region in the hypothalamus. Its analgesia action is not associated with mental alterations, such as hypnosis or changes in se nsation other than pain. EFFECTS OF ASPIRIN ON PROSTAGLANDIN SYNTHESIS Both COX-1 and COX-2 enzymes are inhibited by aspirin, but not by opioids, acetaminophen, or tramadol. The active site of both enzymes appears to be at the end of a long, tubular channel in the molecule. Aspirin block arachidonates entrance to this channel (as seen in picture below). Aspirin does this by irreversibly acetylating a specific serine molecule (serine 530 for COX-1 and serine 516 for COX-2) When blocked by aspirin, COX-1 becomes completely inactive. COX-2, on the other hand, converts arachidonate to 15-R-hydroxyeicosatetraenoic acid (15-R-HETE). Neither enzyme is capable of producing prostaglandin H2, the necessary precursor of prostaglandin and thromboxane synthesis. Aspirin causes damage to the gastric mucosa partly by inhibiting the formulation of prostaglandins that protect stomach wall from gastric acids. Aspirin in addition has Gastrointestinal effects such as It can cause epigastric distress, nausea, and vomiting by irritating the gastric mucosal lining and stimulating the chemoreceptor trigger zone in the CNS. It may cause a dose-related gastric ulceration, bleeding, and erosive gastritis because of inhibiting the formation of PGE2, which inhibits gastric acid secretion and has a cytoprotective effect. Salicylates-induced gastric bleeding is painless and may lead to an iron deficiency anemia. Aspirin is used in restricted situation for the symptomatic relief of fever. Because of an increased incidence of Reyes syndrome in children who previously were given aspirin for the relief of viral fevers, it is now recommended that a child with any fever be given paracetamol instead, if medication is required. It is useful as analgesics for certain categories of pain, such as headache, arthritis, and dysmenorrhea. It remains the standard, first-line drug in the therapy of rheumatoid arthritis, and can provide relief of symptoms in acute rheumatic fever. Some clinicians recommend small daily doses of aspirin for prophylaxis of thromboembolism, stroke, or myocardial infarction because of its antiplatelet activity. Some adverse effects of aspirin when uses in large repeated dosages are headache, mental confusion, lassitude, and drowsiness, tinnitus and difficulty in hearing, hyperthermia, sweating, thirst, hyperventilation, vomiting, and diarrhea. Contraindications Aspirin, non-steroidal anti-inflammatory drugs and anticoagulants should be avoided in all patients with liver disease because of the risk of altering platelet function, causing gastric ulceration and bleeding. NSAIDs have also been implicated in precipitating renal dysfunction and vericeal bleeding in patients with end-stage liver disease. Although COX-2 inhibitors may cause a lower incidence of bleeding complication, currently they are avoided in patients with liver disease as their still pose a risk. Paracetamol is an analgesic agent. It does not have ant-inflammatory or anti-platelet activities, but it is a useful analgesic in febrile illnesses such as influenza. As paracetamol has no anti-inflammatory properties it does not inhibit prostaglandin thus have no affect on the gastric mucosa. As an analgesic, paracetamol is best taken on an empty stomach for fast action, as it gets absorbed faster. As it is not associated with Reyess syndrome, it is the preferred analgesic in the symptomatic treatment of children with viral infections. The mechanism of action of paracetamol is now thought to be via COX-3 inhibition. This enzyme is present in the brain and spinal cord and is selectively inhibited by paracetamol. Paracetamol has no action on COX-1 and COX-2, thus does not have any gastric side effects. The central action of paracetamol explains it antipyretic effects and its lack of other peripheral adverse effects associated with NSAIDs. Paracetamol has few adverse side effects as it is tolerated by the stomach because inhibition of prostaglandin in the periphery is weak; allergic reactions and skin rash sometimes occur. Heavy, long term daily use may predispose chronic renal disease.

Transformational leadership style of influence

Transformational leadership style of influence ABSTRACT This piece of work will critically evaluate the approaches of transformational leadership, which enhance employee well being. It will delve into the meaning of transformational leadership and the necessary leadership approach or style that can influence employee well- being positively at work, and areas of employee well- being the leadership approach will improve. Also the overall implication that employee well-being has on performance and why it should be a core value in any organisation will be analyzed. INTRODUCTION One of the current approaches to leadership that has been the focus of much research is the transformational approach. Transformational leadership is part of the new leadership paradigm, which gives more attention to the charismatic and effective elements of leadership. The transformational leadership involves an exceptional style of influence that makes employees to perform beyond expectation. And its approach usually incorporates the charismatic and visionary leadership.(Mullins 2007). The leadership approach is the best suitable for campaigning a strategic vision of change or a new work routines. It facilitates feedbacks learning because the leadership is an effective communicator, who can inspire commitment in the employees towards realisation of the firms vision. The employees under this leadership feels secured, a sense of trust is established and feels valued, respected and important hence they are ready to be committed to the organisations goal. The leadership motivates employees to overcome resistance to change since they trust the leadership; all fears of uncertainty are easily eroded. It is obvious that the leadership of where an employee served will go along a way to give value, emotionally to the employee or the reverse maybe the case. The leadership on focus here is one which will affect employee emotions positively and build trust within the relationship because, It is a leadership that value the employee and is mostly concerned in ensuring that the employee succeed in the task or organisation goal set. All businesses seek to be in a good state of well-being, since employee in a perfect emotional, psychological, intellectual and mental state of well-being will successfully perform at a high level and the company will remain efficient and profitable. We will consider some factors or approaches of the transformational leadership that gave it achievement in improving employee well-being. TRANSFORMATIONAL LEADERSHIP In recent years increasing business competitiveness and the need for the most effective use of human resources has resulted in writers on management focusing attention on how leaders revitalise or transform organisations (Laurie Mullins 2007). The transformational leadership uses strategic influences and techniques that empower employees and enhance their self-efficacy and change their values, norms and attitudes, consistent with the vision developed by the leadership which will positively enhance psychological well-being. On the other hand transactional leadership influences employees with the use of power, sanctions, rewards and formal authority to induce followers compliance behaviour (Bass 1985; CongerKanungo 1998) According to (Burns 1978) transformational leadership was defined as a process where leadership (employers) and followers (employees)engage in a mutual process of raising one another to higher levels of morality and motivation. Burns M. J was the first to bring about the concept of transformational leadership to prominence in his extensive research into leadership theories. Effective transformational leaders are those who inspires and According to Whitehead (Mullins,L. 2007) â€Å"the big word now associated with leadership is vision. The ability to see the bigger picture, to take the long-term view. What the ultimate objectives of the organisation are and how people can work together to achieve them..perhaps the most important attribute is that a good leadership inspires people by creating a climate where it is OK for people to make mistakes and learn from them, rather than what happened in the past which was to blame and punish them. Leading from this position, they gain higher level of commitment from their people than mere compliance†. As its name implies transformational leadership is a process that changes and transforms individuals. It is concerned with trust, emotions, values, standards and long term goals and includes assessing followers motives, satisfying their needs and treating them as full human beings. EMPLOYEE WELLBEING There has been many definitions of employee well-being by scholars and related professional bodies. The Chartered Institute of personnel development has defined well-being at work to be â€Å"creating an environment to promote a state of contentment which allows an employee to flourish and achieve at their full potential for the benefit of themselves and their organisation†. (CIPD 2006). The well-being in focus is more than that of physical health of avoiding falling ill or sick. This is as to do with achievement of personal well being that revolves round a number of positive decisions regarding life style, which is different from stress avoidance and not being able to cope. It represents a wider bio-pyscho-social spectrum that includes physical, emotional, mental, and social well-being. It is an initiative to help employee be more proactive at work in order to attain their full potentials-intellectually, mentally and psychologically. Well-being requires the organisation to actively enhance employees to maximise their psychological , intellectual and emotional state of health. The necessary leadership approaches are also of advantage to people at all level both inside and outside the working environment. It modifies the working environment to be highly productive, attractive and corporately responsible place to work. One being an employee will enthusiastically long to always be at work since its an environment that improves one state of mind for productivity, instead of the strictly transactional approach. Every employee prefers that leadership that cares and is ready to help develop you than the type that publicly criticise your flaws. According to Felce and Perry (1995), well-being;â€Å"comprises objective descriptors and subjective evaluations of physical, material, social and emotional well-being together with the extent of personal development and purposeful activity, all weighted by a personal set of values.† This is important because the definition extends the meaning of well-being to a range of different dimensions beyond the conventional health issues which can be stretched further to workplace. Employee wellbeing is an important factor in determining an organisations long term profitability. Many studies show a direct relation between productivity levels and the employee well-being. A happy and healthy employee will be of benefits to the employer since performance will be good, reduction in absenteeism and organisation can achieve the set goals or target. However employer does not necessarily have to focus only on the physical health conditions but more on the mental, psychological and emotional health conditions of employees.(CIPD 2006). To be organisationally effective, employee well-being needs to be part of a regular business dialogue and to be deeply embedded into an organisational leadership culture. And the leadership that has embedded employee well-being in its culture, style and approach is the transformational leadership. Organisational wellbeing involves many things but the most important of it is employees having meaningful and challenging work and having the opportunity to apply their skills and knowledge in effective working relationships (CIPD 2006). TRANSFORMATIONAL LEADERSHIP APPROACH ENHANCING EMPLOYEE WELLBEING. Researchers have critically measured the approaches of transformational leadership through different ways, by interviews, questionnaires with employees in various organisations and it has been observed from the findings that the leadership has employ the following instruments in enhancing employee well-being at work. According to (Bass1998),the transformational leadership motivates employees/followers to do more than is originally expected and the extent of this transformation is measured by the effectiveness on employees performance. EMOTIONAL INTELLIGENCE The ability to perceive, observe, and manage employee emotions will enhance a foundation for social, emotional, and intellectual competencies of well-being, which is necessary for high performance on the job. It is ability that transformational leadership can use to improve productivity and psychological well-being in employees. This could be described as a type of social intelligence that involves a sensitive approach of monitoring and observing employees feelings and emotions, in order to use the observation to assist the employees thinking (mental) and action; that is working pattern for good job performance (Salovey Meyer 1990). According to (Fleishman Harris 1962) leadership with the ability to establish mutual trust, respect and good relationship among employees will achieve great productivity. TRUST Every relationship requires trust to survive, if the employees can trust the leadership under which they work, employees will turn out to be proactive on the job and winning the hearts of employees to any new change, lies in the ability of the leadership to influence which will be easier when there exist trust between the two parties. This is an approach a transformational leadership possessed that allays all fears and any form of suspicion from the employees towards their leadership. Building a good relationship like that of a transformational leadership is what makes it easy for trust to and loyalty to grow and employees embrace any new policy set by management and work without any form of threats or unknown anticipated fear. This invariably gives an employee a stable emotional state of mind to perform better. CHARISMATIC APPROACH Transformational leadership behave in ways that allowed them to serve as role models for employees. (Bass,1985) . The leadership is admired, respected, and trusted. Employees are proud to identify with the leadership and desire to imitate them. The leadership is viewed to be possessing extraordinary abilities, persistence and determination. This style is often a natural behaviour of transformational leadership, whose idealised influence emphasizes on having a collective vision by reassuring employees of the fact that , obstacles can be overcame. This leadership can be trusted to do the right thing and to demonstrate high standards of ethical and moral conduct. Invariably employees have confidence in their leadership. INSPIRATIONAL/ MOTIVATIONAL Transformational leadership behaves in a manner that motivate, inspire and encourage the people working with them by providing meaning and challenge to the employees work. This leadership gets work going by being enthusiastic and optimistic and get employees involved in envisioning attractive future states, by creating clearly communicated expectations that employee needs to meet and also show commitment to goals and shared visions.(Bass. B and Riggio E. 2006). According to (Mullins 2007) its been observed by researchers that, for the past30 years there has been increasing amounts of data to suggest that leadership has a lot more to do with inspiration and visions than with straight forward technical competence. INDIVIDUALISED CONSIDERATION This is a leadership approach that listens, and value an employee, in order to give them a sense of belonging in that the employee feels like an integral part of the organisation (Boorstin 2004) from Bernard Bass . Transformational leadership is leadership felt throughout the organisation. It is obvious that employees perform better when they are respected and valued by the leadership. Obviously this leadership style or approach goes a long way to enhance the psychological well being of employees positively and result to greater excellent performance. Every individual loves to be given consideration, which gives them sense of value, and when given a fair hearing puts the employee in a good shape of mind psychologically and emotionally to obtain an excellent performance on the job. A two- way communication is encouraged where management is near to the employee, (the leadership remembers previous discussions, is aware of individual concerns and sees the individual as a whole person rather than just an employee), Bass Riggio. This type of leadership listens effectively and gives special concern to the emotional developmental needs of their employees. INTELLECTUAL STIMULATION Transformational leadership work on the intellectual strength of the employees by encouraging them to be creative and innovative. Soliciting new approaches for the performance of work and attending to task creatively are encouraged by the leadership. The leadership stimulate employees to view problems as challenge and not as obstacle. This leadership does not openly criticise or embarrass individual employees errors or shortfalls. Employees are encouraged to proactively come up with new ideas to solving problems and are not castigated in anyway, simply because their own ideas may differ from the management ideas. Undoubtedly speaking this approach goes along a way in positively stimulating, energising and productively improving the intellectual wellbeing of any employee. When the mind is at its peak or highest level of productivity, the performance will be unspeakably incredibly excellent and organisations image and reputation is improved, services also will be good and more patronage from customers, leading to more profit. However for the employee an environment where one can be productive enhances intellectual growth and a stable and balance mental well being is achieved. This approach mentally empowers an employee to be self dependent, self reliable, accountable and general self development to becoming an expertise is obtained. COACHING This is an essential style of transformational leadership, one leadership beyond the traditional supervisor or manager that tells someone what to do instead showing them how to do it. Coaching by extension is mentoring someone, influencing people by providing new knowledge and skills required for the task. Work activities dont put smile on peoples face, what brings the smile is leadership that mentored, taught and coached employees to be better persons. Transformational leadership pays special attention to each individual employees needs for achievement and self development by acting as a coach or mentor. Employee individual differences in terms of needs and desires are recognised and are therefore developed to successively higher levels of potential. This approach is more realisable in a supportive environment with new learning opportunities. Bass describes this approach further as a type where the leadership behaviour demonstrates good understanding of individual differences for in stance in a situation where the leadership give some employees more encouragement, some are more empowered, some more firm standards, and others possible more task structure. The leadership coach by task delegation and proper monitoring of it to develop the employee and give direction and assistance where necessary and assess the progress without employee feeling being overly controlled rather appreciate the leadership style of taking time to coach and mentor. EFFECTS OF TRANSFORMATIONAL LEADERSHIP ON EMPLOYEE WELL-BEING TO HIGH PERFORMANCE. Transformational leadership in its leadership style has effectively built trust between employees and management and this usually lead to a smooth and pleasant working relationship that does not give room to suspicion in case of any change in policy or organisational change. Employees trust the leadership and they in turn are committed and loyal to the organisation. The employee is in a perfect emotional state of mind, since there is no fear of unknown or any need to panic. However, the trust sometimes could lead to exploitation since leadership knows that employees so rely on every of their judgement this but its been argued that the integrity of the transformational is to ensure the individual development of the employees. This leadership cares and is concerned about the employees and also inputs the companys value in the minds of employee and constantly reminds them of the vision and goal to the realisation of a high performance. The leadership that gives attention to individual consideration is able to identify each individual strength and weakness and of course will be able to train and develop them without compares but handle them based on each persons capacity (the leadership give some employees more encouragement, some are more empowered, some more firm standards, and others possible more task structure according to their capability and needs). This leadership style improves the employee well-being psychologically since the employee is treated uniquely and not measured by the others standard or ability, it gives an employee sense of acceptance and is uniquely assessed and assisted where necessary. Employee is psychologically, emotionally and intellectually motivated to perform without fear of others is better, here employees are treated as ends and not just means.(Bass and Steidlmeier 1999). The more capable that leadership is able to recognise the personal interests and concerns of individual employee, the very likely leadership will be able to create a team where employee well-being is an integral part of getting the job done.(CIPD 2006 Journal). In a scenario where an employee under performs an emotional intelligent leadership like the transformational leadership is quick to observe that something could be wrong instead of criticising ,that leadership initiate a good relationship by communicating with the employee to know what the problem is. By so doing the employee is mentally, socially and psychologically restored, and of course performance will improve, resulting to organisational profitability. Thus, it is of necessity to reiterate that the well-being of employee goes a great way in affecting performance and in turn the organisations as a whole. The effect of intellectual stimulation on employee well-being cannot be overly emphasized. Employee is allowed to think independently, given room to be creative and allowed to do things in their own unique way which improves employee mental state of well-being. Generally speaking when there are strong relationships like that of a transformational leadership, between employees and line managers to the top managers and management as a whole, levels of well-being are enhanced. The level of performance will also be immeasurably excellent and the organisational goal is realised. One major effect of transformational leadership style is that it perfectly erodes power distance via the leadership style of delegation which gives employee a measure of autonomy to take decisions on the task delegated to be implemented. The leadership style encourages low power distance and create room for accountability and in over all gives opportunity for employees to be self efficient and of course an avenue to learn. Employees are to an extent empowered under this leadership and of course will feel valued and important, this feeling improve employees intellectual and psychological state, a feeling of empowerment and importance is essential for a positive psychological well-being. The leadership foster team work allowing every employee to participate and enhancing good relationship to the realisation of self efficacy and high performance. CONCLUSION The leadership approach has a great effect on employee well-being, because how one is been treated goes a long way in affecting the individual thinking and hence the behaviour. In order words, it is argued that transformational leadership should be a core value for organisations that will embed employee well-being in its culture and style of leadership.(Bass 1998). RECOMMENDATION I strongly recommend the transformational leadership style to be a core value to organisations in the embedding of employee well-being, based on my findings that it is the type of leadership that motivate, inspire, stimulate, and mentor employee to a mental, emotional balance and good psychological state of well-being, which will ultimately lead to a high excellent performance of employee productivity and to the organisations profitability advantage. I perfectly support the transformational leadership style in the embedding of employee well-being and recommend it to the Nigerian banking industry as particularly. However, my judgement is also based on my personal experience with my manager who has no single traits of transformational leadership in her approach, my manager was the type that does not have any relationship with the team, i was in the marketing team in the bank at that time, she does not listen to individual needs or concern, she announces and criticise the team errors, even individual weak point and it was always a sad moment at work because of her attitude, she was seen has a bully. When I changed job and joined stanbic bank, it was a different ball game altogether because the stanbic leadership style was very different, since the transformational leadership approach was a core value being an international bank. The transformational leadership style positively affected my intellectual, psychological, and emotional well-being, to the fact that i performed better and even got promoted. I will at anytime vote and argue in support of this leadership style because have been through it has an employee and i know how a good leadership can enhance employee well-being.

Blogging for Emotional Well Being Essay -- Blogs

Blogging for Emotional Well Being "Imagine keeping a diary every day, but instead of locking it up and stowing it in your desk drawer, you do the exact opposite. You post it on the Web, letting the entire world -- well, anyone who stumbles upon it, anyway -- inside your head." (Nord) I am sure that almost everyone at some point in time has received the following advice when feeling down: "Why don’t you write out your thoughts?", "Write a song or a poem.", "Write a letter to a friend, telling what you feel." In effect, ‘write’! Writing is therapeutic. It’s a fact of life that everyone has experienced. Every author, poet, songwriter, speaker we know has written for one simple reason, they need to. "I caught up on my webreading today, and that article on web logging really hit home. I know that most folks don't care about what I'm writing. The keys to why I want to keep it up (note, I'm still trying to keep it up, not always making it) are A) it's therapeutic as hell just to write it B) someone might care, and respond, and that ONE person makes it all okay." (FanBoy) Writing out personal thoughts, feelings, observations, and experiences increases the understanding of one’s way of thinking. It helps one realize issues not thought about before. Writing can solve problems by getting to the root of issues. People keep journals, sketchbooks, or diaries to assist in understanding themselves. Some people keep blogs. Blogs are very much like journals in that there is a freedom to type out a plethera of feeling and emotion onto a keyboard. Observations such as a description of an interesting person seen that day may fall into a personal web log. "These blogs, often updated several times a day, were instead a record of the blogg... ...eople to help themselves. Works cited: Golding, David. David Golding Presents. Online Posting. April 22, 2001. March 18, 2002. <http://pah2.weblogs.com> Blood, Rebecca. "Weblogs: A History and Perspective" Rebecca’s Pocket. September 2000. 23 March 2002. < http://www.rebeccablood.net/essays/weblog_history.html> Nord, Tom. "Blogs Share People's Stories". Gannett News Service. 9 April 2001. 24 March 2002. <http://detnews.com/2001/technews/0104/09/b01-209360.htm> Grohol, John M. Psy D. "Psychology of Weblogs". Online posting. April 2001. 24 March 2002. < http://www.psychcentral.com/blogs/> Hoyum, Sonja. My Little Marathon. Online posting. 6; 22; 25 March 2002. 11 April 2002. <http://www.xanga.com/home.asp?user=fjorgyn > FanBoy. G-Blog, FanBoy. Online Posting. 26 Feb 2002. 17 April 2002. <http://www.g-blog.net/entry/446>

Big Box Retailers :: essays research papers

America has always been a country where freedom has been treasured. Freedom is the most basic, valued principle that America was founded on. Whenever a threat looms, it is the cry and demand for freedom that pulls at the heartstrings of all Americans and moves them to action. Any threat to freedom is, in essence, a threat to America. This is usually interpreted as only a military threat, but there is another form the threat could take that is equally dangerous: an economic threat. This is why there are laws against monopolies – so that one company never has an unfair advantage over another. Freedom, equal opportunity for all. Enter the world of big box retailers. These companies are the biggest and most profitable there are to be found in America – the cornerstones of American economic prosperity. Some people, however, contest that the negatives of having a big box retailer in your town far outweigh the positives. Over the years and through many debates and conflicts i t has become apparent that, no matter how beneficial big box retailers are to America, they have an overall negative effect on the American people.   Ã‚  Ã‚  Ã‚  Ã‚  Some of the negative aspects of big box retailers can be seen in the effects on the environment and economy.   Ã‚  Ã‚  Ã‚  Ã‚  Pollution has always been a big concern for anyone who has seen films or pictures from some of the Southeast Asian countries, where smog sometimes fills the whole sky of cities. Indeed, pollution is a terrible thing, but unfortunately it is a real concern for our modern times. There is always a price to pay for advancing, and in many cases that price is the creation of harmful substances to the environment around us, and sometimes even to us. One shocking example of this happened not so long ago right here in the United States, when one of the five great lakes, Lake Erie, was so full of pollution around Cleveland that almost all of the wildlife died and people could literally walk across the top of the pollution on the lake. Obviously, nobody wants anything like this to ever happen again. Fortunately, the lake was eventually cleaned up, but the damage was done, both to the environment and to the psyche and mindset of the American people. Some people see big box re tailers as a cause of much pollution, and for some people that’s all they need to hear in order to be eternally opposed against big box retailers.

A necessary Evil

I am completely against the proliferation of supermax prisons. Despite the fact that these people who are put in there are put with a reason I still think that this is not a final solution but instead it is a beginning of a bigger problem. The fact that these prisoners will one day be set free and come to join us is actually threatening after looking at the effects these super max prisons have on the victims.I will want to discuss the effects of these as analyzed in `A Necessary Evil? ` By Vince BeiserThese super max prisons are turning prisoners into mental cases; the set up of these prisons is very different in terms of isolation and activities. Unlike other prisons including Maximum security prisons where inmates can play basketball, work in the laundry room or in the dining room, the super max prison one can hardly take in to any activity, there aren’t any jobs, nothing educational.You are left alone and there is no human contact! One is locked in a room of 8 – by à ¢â‚¬â€œ 10 foot almost the whole time. One can not even see other prisoners or the prison guards. It is truly a cage of isolation. These places are meant for those prisoners who commit crimes while in prison and therefore can be as ‘prison in prison’When one is left in such isolation for a long period, a lot of things are likely to happen affecting especially the psychology of the victim. ‘Psychiatrists, activists and some correctional officials say the intense isolation of supermaxes is producing prisoners who are uncontrollably furious and sometimes violently deranged. Most of those Prisoners will one day be set free.In the past three years, in fact, Nearly 1,000 California SHU inmates at the end of their sentences were moved to less-restrictive prisons for just a few weeks, and then released’. As seen from Dr. Stuart study of effects of solitary confinement for a period longer than two decades, the examination was on more than one hundred super max priso ns and his conclusion was: super max can literally drive inmates crazy. The fact that there are many cases of people who never suffered psychiatric illnesses but once they went through super max prisons they developed such illness. This is enough good prove that these institutions are doing more harm than good. People going through these institutions are expected to come out worse than they were in the beginning. Dr Terry Kupers, a psychiatrist based in Oakland who has many years of experience in prison work had this to say â€Å"I've almost never seen self-mutilation among adult males anywhere else, but it's very common in SHUs.† At the landmark Madrid v. Gomez federal trial in 1995 over conditions at Pelican Bay, even the prison’s senior staff psychologist acknowledged seeing psychiatric deterioration among some SHU prisoners.There are problems faced and experienced by the prison in the super max prisons such as hypersensitivity to external stimuli, paranoia and sometimes hallucinations. Prisoners some time develop panic attacks, hostile fantasies involving revenge, torture, mutulatuion and outbursts. This at times gets to higher extents and the prisoner can even gorge out their eyes, they can bite chucks of their own flesh†¦ The speech of one prisoner featured is â€Å"Matthew Lowe’ he confesses that in his years at the super max prison he only had a chance to speak to five or six people in the whole period of three years. He says that he just sat there and thought of doing something crazy all the time.He has known that since then he has become paranoid and jumpy; ‘†So many times I've come so close to snapping since I got out,† he says. â€Å"One time in a store, someone cut in front of me in line—a 50-year-old guy, I don't think he even realized it. I had to catch myself, because my first thought was just to smash him.†An interview conducted to the other prisoners of the regular prisons support the fact that those in the supermax prisons are getting damaged psychologically was by Dr. Grassian. Almost all the inmates interviewed including one correctional officer admiited that other prisoners suffer serious mental deterioration in the SHU; they could be heard screa ming, banging on doors cutting themselves.